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GDPR: What hoteliers need to know
What is the GDPR? Intended to strengthen and unify data protection for all individuals within the European Union (EU), The General Data Protection Regulation comes into effect 25 May 2018. Any company, anywhere, that has a database that includes EU citizens, is bound by its rules. As a hotelier, the GDPR will apply to the […]
All-in-one vs Best of breed software for hoteliers
With the growing importance of internet-driven technology for hotel operators, there is a growing divide between the different tech providers. On one side there is the all-in-one platform and on the other the best of breed/class products that comprise a stack. A stack refers to a combination of independent technologies that help hoteliers optimise their […]
How to stay competitive in the accommodation industry
Staying competitive in the accommodation industry can help you get more guests at your hotel. While running your own accommodation is challenging, you need to know who your competitors are and retain a competitive edge. Here are 4 ways you can stay competitive in the accommodation industry. Research your competitors You can find your competitors […]
How the local community can help grow your hotel brand and presence
As hotels and accommodation providers looking to compete with the sharing economy, the local community will become even more important to define and differentiate a hotel’s brand. As more travellers seek to have unique and local experiences, it will be important that your accommodation is at the heart of these efforts. Highlighting the best your […]
Travel trends: The future of the guest experience
As the guest experience remains a pivotal aspect of the travel industry, more travel brands will move towards being an experience platform. This will allow travelers to book flights, accommodation, activities, and dining in one place, the future of the travel industry lies in brands being able to provide an immersive, personalised guest and travel […]
Is your tech stack sabotaging your hotel business?
PMS, CRS, CRM, IBE, Channel managers, and GDS. It’s enough to make your head spin, and having the wrong combination could sink your business! So what is a tech stack? Do you have the right combination? And is your tech stack sabotaging your business? We shed some insight and help you answer those questions. What […]
Hotel Trends 2018
With a new year comes a new set of trends for the hotel industry. 2017 saw innovations in technology for the accommodation industry, and 2018 will see the implementation of these new technologies. Smart technology Implementation of innovative technologies will be a big trend this year. Hotels are looking at implementing smart solutions in rooms, […]
How to grow a guest database to inform guest personalisation
Before you’re able to personalise a guest stay, you first need to have the right data. So how do you go about building and growing your customer database? And why do you need one? Why grow your database? A customer database is a great way to grow guest loyalty and encourage return stays. Repeat customers […]
How direct bookings need to evolve, and what you can do to increase direct bookings now
Hotels need to be looking at the overall traveler experience. Hotels that make the travel experience more seamless, and pay attention to the entire travel experience and not just the hotel stay, will benefit from more direct bookings, and guest loyalty. Influence the overall travel experience While OTAs may account for a decent amount of […]
A property management system should let you do more than record keeping
While many accommodation providers understand the importance of a property management system, technology should help you do more than record-keeping. A property management system should enable you to have more time to spend on the guest experience. The importance of the guest experience goes back to the roots of the hospitality industry and brings the […]
The importance of data security, and how you can ensure your guest data is securely stored
As big chain hotels suffer data breaches of sensitive customer credit card information, the importance of data security is once again in the spotlight. The most recent breach suffered by some Hyatt locations noted that malicious software code had been inserted into certain hotel information technology systems. Data breaches affect businesses of all sizes, in […]
How technology is helping the accommodation industry be more guest focused
With the move in the hotel industry to make processes more streamlined, with more actions being enabled by an app, many will argue that the human element is being removed from the industry. While there has been a move to a more tech-focused method of operation, I believe that this is freeing time up for […]