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How to Increase Your Bookings on Airbnb

Since its launch in 2008, Airbnb has seen a meteoric rise in the vacation rental industry. Over the years, the name of this platform has become almost synonymous with short-term vacation rentals.  If we look at the rental infrastructure and business model of this platform, it is evident that Airbnb is not just a place […]

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What Is a Global Distribution System (GDS) for Hotels?

If you’re in the hotel industry, then there’s a good chance you’ve heard of global distribution systems (GDSs) and wondered what they are and how they work.  In this article, we’ll explain everything you need to know about GDSs in the hospitality and travel industries, including what they are, why hotels use them, how they […]

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What’s the Difference Between a Hotel, Motel and Inn?

If you are planning on traveling soon, you may be wondering what the difference is between a hotel, motel and an inn – but did you know there are many other accommodation types too?  While they all offer lodging for travellers, there are some distinct differences between these types of establishments. In this blog post, […]

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Should You Reply to Every Negative Hotel Review?

Even the best hotels have guests who are not completely satisfied with their stay. When this happens, it’s important to know how to approach a negative hotel review.  In this blog post, we will give you tips and strategies for dealing with your unhappy guests and what you should consider before doing so. Should hotels […]

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Should You Let a Travel Influencer Stay for Free at Your Hotel?

When you have a hotel, one of the main things you want to do is get people to stay there. This is why many hotels offer travel bloggers and other social media influencers complimentary rooms in order to promote their business. There are very few hotels that work with influencers, so if you’re open to […]

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6 Hotel Marketing Trends for 2022

Over the past few years, the global pandemic drastically changed how people approached travel.  Travellers became more concerned than ever about their health and safety, and many traded their annual holiday for more time spent at home. This devastated the hotel industry and made it harder than ever for hoteliers to get ahead. Luckily, this […]

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6 Ways To Capitalise on Events Near Your Hotel To Increase Revenue

Businesses in the hotel industry often find that they are busiest during special events. These events can provide a great opportunity to capitalise on the influx of guests and generate more revenue.  However, it’s not always easy to know exactly how to take advantage of these events. In this blog post, we will discuss six […]

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Top 5 Online Travel Agencies for Hotels in the UK

In recent years, online travel agents (OTAs) have become an increasingly popular way for travellers to book their accommodation.  For hoteliers in the United Kingdom, partnering with an OTA can be a great way to reach a wider audience of potential guests. What are OTAs? An OTA is an online travel agency. OTAs are websites […]

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How To Leverage the Power of Influencer Marketing for Your Hotel

As a hotelier, you’ll already know how important social media is for your business – but did you know that influencer marketing can be too? Years ago, consumers would make decisions based on what they’d see on TV, or read in a magazine.  Now more people are turning to social media. A recent study done […]

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Reviews for Your Hotel: Why They’re Important and 8 Ways To Secure Them

The hospitality industry, like no other, thrives on positive reviews and customer satisfaction. For hoteliers, reviews are particularly important because they can make or break your business.  According to a study by Harvard Business School, “a one-star increase on Yelp can lead to an increase of five to nine percent in revenue.” That’s why it’s […]

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SEO for hotels: how to strengthen your hotels search engine optimisation

Did you know that your positioning on Google determines your consumer reach? Think back to the last time you searched something in Google – how far did you scroll? It’s almost certain that you didn’t make it past the first page of results.  In fact, you might’ve only made it half way down the page. […]

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