How to Find the Right Keywords for Your Hotel's SEO Strategy

How to Find the Right Keywords for Your Hotel’s SEO Strategy

If you run a hotel, you know how important it is to have a strong online presence. Search engine optimisation (SEO) can help improve your hotel’s ranking in search results and attract more potential guests to your website.

In this blog post, we’ll explain why SEO is so important for hotels and provide tips on how to find keywords to target for your hotel’s SEO strategy. We’ll also discuss the steps you should take to implement your SEO strategy. By implementing a strong SEO strategy, you can improve your online visibility, attract potential guests, and grow your accomodation business.

Why SEO marketing is important for hotel

SEO is crucial for hotels because it helps improve their online visibility and attract potential guests. In today’s digital age, many people use search engines like Google to find hotels and other travel accommodations. If your hotel’s website is not optimised for search engines, it may not show up in the search results, which means you could be missing out on potential guests.

Optimising your website for search engines involves using keywords that people are likely to search for when looking for a hotel. For example, if your hotel is located in San Francisco, you should include the keywords “San Francisco hotel” in your website’s content and meta tags. This will help search engines understand what your website is about and improve its ranking in search results.

Another important aspect of SEO for hotels is online reviews. Many people rely on reviews from other travellers when choosing a hotel. By including keywords related to your hotel’s reviews in your SEO strategy, you can make it easier for people to find positive reviews of your hotel. This can help improve your hotel’s reputation and make it more appealing to potential guests.

In addition to improving your ranking in search results and attracting potential guests, SEO can also help you understand your audience better. By analysing data from search engines, you can learn more about the keywords that people are using to find hotels like yours. This can help you tailor your website’s content and offers to better meet the needs and preferences of your potential guests.

Overall, SEO is important for hotels because it helps improve their online visibility, attract potential guests, and understand their audience better. By investing in SEO, hotels can increase bookings, grow their business, and improve their bottom line.

How to find keywords to target for your hotel’s SEO strategy

There are several ways to find keywords to target for your hotel’s SEO strategy. Here are a few tips to get you started:

Start with your hotel’s location

One of the easiest ways to find keywords to target is to start with your hotel’s location. For example, if your hotel is located in San Francisco, you should include the keywords “San Francisco hotel” in your SEO strategy. You can also include other keywords related to your location, such as the name of the city, the neighbourhood, and nearby attractions.

Think about your hotel’s amenities

Another great way to find keywords to target is to think about the amenities your hotel offers. Many people who are searching for hotels have specific amenities in mind, such as a pool, a fitness centre, or a restaurant. Make a list of the amenities your hotel offers and use them as keywords in your SEO strategy.

Look at your competitors

Another useful way to find keywords to target is to look at your competitors’ websites. By analysing their content and meta tags, you can get an idea of the keywords they’re using and see if they’re relevant to your hotel. You can also use tools like Google’s Keyword Planner to see which keywords are most commonly used in your industry.

Consider your hotel’s unique selling points

In addition to your hotel’s location and amenities, you should also consider its unique selling points. For example, if your hotel has a beautiful view, you can include keywords like “ocean view hotel” or “mountain view hotel” in your SEO strategy. By highlighting your hotel’s unique features, you can differentiate yourself from your competitors and attract potential guests who are looking for something special.

Include your hotel name

This may seem obvious, but it’s also important to make sure that your hotel’s name is one of the keywords you’re targeting. This will help people who are specifically looking for your hotel to find it more easily.

Make the most of your special offers

If you have any special offers or promotions for your hotel, make sure to include keywords related to these offers in your SEO strategy. For example, if your hotel is offering a discount on stays during the summer months, you could include keywords like “Summer discount” or “Summer sale” in your content. This will help people who are looking for deals on hotels to find your website.

Use long-tail keywords

Finally, it’s a good idea to use long-tail keywords in your SEO strategy. These are more specific and less commonly used keywords that are often used by people who are further along in the buying process. For example, instead of just using the keyword “hotel,” you could use a long-tail keyword like “luxury hotel in San Francisco with a pool and a fitness centre.” This can help you attract more qualified traffic to your website.

By using these tips, you can find keywords to target for your hotel’s SEO strategy and improve your ranking in search results.

Steps to implement your hotel’s SEO strategy

Once you’ve found the keywords you want to target for your hotel’s SEO strategy, there are a few steps you should take to implement your strategy:

  1. Include your keywords in your website’s content: The first step is to include your keywords in the content of your website. This means using your keywords in the headlines, subheads, and body of your website’s pages. By using your keywords in your content, you can make it clear to search engines what your website is about and improve your ranking in search results.
  2. Use your keywords in your meta tags: In addition to using your keywords in your website’s content, you should also use them in your meta tags. Meta tags are hidden HTML tags that provide information about your website to search engines. By including your keywords in your meta tags, you can help search engines understand what your website is about and improve your ranking in search results.
  3. Optimise your website’s URLs: Another important step is to optimise the URLs of your website’s pages. The URLs of your pages should include your keywords and be easy to read and understand. For example, if you’re targeting the keyword “San Francisco hotel,” your URL could be something like “www.yourhotel.com/san-francisco-hotel.”
  4. Monitor your progress: Once you’ve implemented your SEO strategy, it’s important to monitor your progress. You can use tools like Google Analytics to track the keywords that are driving traffic to your website and see how well your website is ranking in search results. By monitoring your progress, you can adjust your strategy as needed and continue to improve your ranking in search results.

In conclusion, when implementing your hotel’s SEO strategy, it is important to take a strategic, data-driven approach. This may involve using tools like Google Analytics to track the performance of your keywords and monitor your website’s ranking in search results. It is also essential to optimise your website’s content, URLs, and meta tags using keywords that are relevant to your business and target audience. Remember to experiment with new keywords and adjust your strategy as needed in order to achieve the best results.

With these tips, you can successfully implement an effective SEO strategy for your hotel and improve your ranking in search results, attracting more potential guests and growing your business.

About the author

Preno's Marketing Content Manager, Kendra Jeffery, is educated in the Marketing and Communications fields and is passionate about helping hoteliers stay ahead of the curve.