SEO-Friendly Website Building Tips for UK Hoteliers

Are you a UK hotelier looking for ways to improve your website’s local SEO? Are you stuck trying to figure out how to make sure your site appears at the top of search engine rankings? Look no further. In this blog post, we’ll provide some essential tips and tricks that can help you create an SEO-friendly website to ensure it reaches the maximum number of potential customers.

Keyword Research

Keyword research is a crucial step in creating an effective online presence for any business. For UK hotels, it is essential to target the most relevant keywords to increase visibility and attract the right customers.

One of the most critical aspects of keyword research for UK hotels is the importance of location-based keywords.  The use of location-based keywords helps to target customers who are searching for hotels in specific regions of the UK.

Location-based keywords include the name of the city, town or region where the hotel is located, as well as the names of popular attractions in the area.

For example, if your hotel is in London, you should include keywords such as “hotels in London,” “London accommodation,” or “hotels near Buckingham Palace.”

Tools to Use for Keyword Research

To identify the most relevant location-based keywords for UK hotels, there are various free and paid keyword research tools available.

Some popular free keyword research tools include Google Keyword Planner, Ubersuggest, and Keyword Tool. These tools provide insight into the volume of searches for specific keywords, as well as related keywords and their search volumes.

Paid keyword research tools, such as Ahrefs, Moz, and SEMrush, offer more in-depth analysis of keywords, including the competition level, keyword difficulty, and search volume. These tools also provide suggestions for related keywords and keyword ideas that could be used in content.

When conducting keyword research for UK hotels, it is essential to identify the most relevant keywords to target. These keywords should be a mix of location-based keywords, attraction-based keywords, and other relevant keywords that UK users are searching for.


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Website Structure and Design

Building a user-friendly website structure and design is crucial for UK hotels to provide a seamless experience for UK users. A user-friendly website structure and design help users navigate the website with ease and find the information they are looking for quickly.

Here are some essential tips for building a user-friendly website structure and design for UK hotels.

Firstly, create a site map that is easy to navigate for UK readers. The site map should be structured in a logical and intuitive way, with clear headings and subheadings. This makes it easy for users to find the information they need quickly. If you’re unsure how to do this, there are many free online tools that can help you create an SEO-friendly site map.

Secondly, ensure that the website is mobile-friendly. In the UK, more than 50% of website traffic comes from mobile devices. A mobile-friendly website ensures that users can access the website from any device without any issues. You also need to ensure that bookings can be made easily on mobile devices.

Thirdly, use appealing designs and images that appeal to UK readers. The use of high-quality images and videos helps to create an attractive and engaging website. The images should be relevant to the hotel’s location and its surroundings to attract UK users. This can include images of the hotel’s facilities, local attractions, and anything else that will appeal to potential guests.

Finally, optimise the website text to code ratio to improve website speed. A high text to code ratio helps to improve website speed, which is a crucial factor for user experience. Ensure that the website code is clean and efficient to reduce load times. This might not seem straightforward if you have no experience with web design, so we recommend you seek help from a professional web designer when possible.

Optimise Web Page Content

Optimising web page content is a critical step in improving the visibility of UK hotels in search engine results. Here are some essential tips for optimising web page content for UK hotels.

Firstly, frame titles and meta descriptions with target keywords that UK users search for. Titles and meta descriptions are the first thing that users see in search engine results. You want to include words such as “hotel”, “UK” and your location name in these titles and descriptions to ensure that users can find your website easily. Including target keywords in these elements helps to improve visibility and attract the right customers.

Secondly, effectively use location-based keywords in content that UK users search for. Ensure that the content includes location-based keywords that are relevant to the hotel’s location. This helps to attract users searching for hotels in specific regions of the UK.

Thirdly, give alternative texts to images in UK formats. Providing alternative text for images ensures that users with visual impairments can access the content on the website. Use UK-centric alternative text for images to make the website more relevant to potential guests looking in your area.

Fourthly, make the website visually appealing with UK-centric imagery. Use images that showcase the hotel’s location and the surrounding area to make the website more engaging and attractive to UK users. You should also include images of your amenities and services to help users get a better understanding of the hotel’s offerings.

Local SEO for UK Hotels

Local SEO is an essential aspect of online marketing for UK hotels. Local SEO helps to improve the visibility of the hotel in local search engine results and attract more UK customers. Here are some essential tips for local SEO for UK hotels.

Firstly, create a “Google My Business” account and keep it updated with UK-specific information. Google My Business is a free tool that helps businesses manage their online presence on Google. Ensure that the account includes UK-specific information, such as the hotel’s address, phone number, and opening hours.

Secondly, get the hotel listed on popular UK-specific online directories and review sites. Listing the hotel on popular directories and review sites helps to improve visibility and attract more customers. Some popular directories and review sites for UK hotels include TripAdvisor, Yelp, and To manage listing on multiple OTAs we suggest using a PMS Channel Manager, like Preno, that allows you to manage pricing and inventory from a single dashboard.

Thirdly, encourage guest reviews by UK guests and display them on the website. Positive guest reviews help to build trust and credibility with potential customers. Encourage guests to leave reviews on popular review sites and display them on the hotel’s website. A positive review can make all the difference when it comes to selecting a hotel for guests.

Fourthly, create informative city guides highlighting attractive landmarks for UK guests. Creating informative city guides helps to attract UK customers who are interested in exploring the local area. Include information on popular attractions, restaurants, and events in the city guides. Make sure to centre these around your hotel’s location for maximum impact.

One thing to note when focusing on SEO is that it can take months to see results. It is important to be patient and continuously update the website with targeted keywords, fresh content, and updated information. With patience and dedication, a UK hotel can become more visible in search engine results and attract more customers from the UK.

Link Building Strategies

Link building is an essential aspect of SEO for UK hotels. Link building helps to improve the website’s authority and visibility in search engine results.

Here are some essential link building strategies for UK hotels.

Firstly, list the hotel on popular UK-specific online travel agencies and travel websites. Listing the hotel on popular travel websites helps to improve visibility and attract more UK customers. Some popular travel websites for UK hotels include Expedia,, and Travelodge.

Secondly, collaborate with UK-specific local networking communities. Collaborating with local networking communities helps to build relationships and improve visibility. Attend local events and join local business groups to network with other businesses in the area. You can also collaborate with local cafes, tourism providers, and restaurants to create attractive discounted packages for your guests.

Thirdly, promote your hotel on social media channels. Social media is an effective way to reach potential customers and improve visibility. Create social media accounts for the hotel on popular UK-specific social media channels, such as Facebook, Twitter, and Instagram. In recent years, video content has become increasingly popular on social media. Posting attractive and informative videos about the hotel on social media channels can help set your hotel apart as this is still a growing field of marketing online.

Fourthly, run guest blog posts on UK travel blogs. Guest blogging on popular travel blogs helps to improve visibility and attract more UK customers. Reach out to popular travel blogs and offer to write a guest blog post on a relevant topic. Or, you can even team up with local influencers and ask them to write a blog post about their experience at your hotel.

By following these SEO-friendly website building tips and implementing essential link building strategies, UK hoteliers can improve the visibility of their websites and attract more customers. The key is to stay up-to-date with the latest SEO practices and trends, as well as optimising content for search engines. This will help to ensure that your website appears higher in the SERPs and brings more customers to your business.

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About the author

Kendra, the Marketing Content Manager at Preno, brings her expertise in Marketing and Communications to help hoteliers stay ahead of the curve. With a deep passion for the industry, she is committed to providing valuable insights and strategies for success.

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