Why technology will be key for accommodations looking to compete with Airbnb

As Airbnb continues to expand into the market for traditional accommodation, hoteliers need to be looking to technology to compete.  With the growth of the private rental market, the impact on hotels will be on the surplus of availability of rooms. This reduces premium demand during peak days and seasons, lessening opportunities for increased revenue.

Why is technology the key to competing with Airbnb?

The new generation of traveler is more tech-savvy than ever before, which provides an opportunity for hotels to improve the guest experience using technology. Using smart devices and making the stay process as simple as possible will help hotels differentiate the superior guest service that Airbnb cannot provide.

Hotels and technology

Interactive rooms that allow guests to control more from their smart devices, or through the use of smart devices will improve the guest experience through personalisation. With a more tech-savvy traveler, the hotel can provide an ease of stay through technology. Providing a personalised, streamlined stay will help differentiate your brand from short-term vacation rentals.

ENJOYING WHAT YOU’RE READING? JOIN OUR NEWSLETTER EMAIL LIST​​

Join our newsletter list & receive helpful hotelier tips & tricks, industry trends & more!

Providing amenities like fast wifi and a fast check in experience, will help create higher amounts of returning guests. Service is a point of difference where hotels will really shine. There is a level of service that is not provided by Airbnb hosts, that hotels can provide.

Hotels will need to innovate

The popularity of vacation/short-term rental platforms are the ease of travel for families and large groups. Here is where hotels will have to innovate. Find new ways to accommodate these groups and families traveling together. Provide them the conveniences and facilities they wouldn’t normally get in a short-term rental, to really highlight the benefits of staying at a hotel.

Hotels will also need to incorporate more of the local. Part of Airbnb’s appeal is the experience of being part of the local community, and living and experiencing things a local would. Hotels need to develop strategies to incorporate this into the service they offer. Whether it’s highlighting local food in your restaurant, local brands in amenities, and offering local experiences, hotels need to ensure this is part of their strategy going forward.

Technology will differentiate your brand

Travelers are always looking for more, and using technology will help differentiate your hotel brand, build loyalty, and increase revenue. It will also help make your processes more efficient, giving your staff the time to spend on enhancing the guest experience.

More accommodation providers are embracing cloud-based property management software, if you would like to find out more why not give Preno a try? Get in touch with one of our friendly customer success team members or sign up to a free 7-day trial with Preno here.

Transform Your Guest Experience With Preno

With Preno, seamless management is just a click away. Embrace the future of hospitality with our free trial, no strings attached.

About the author

Amanda is Preno’s content strategist, with added skills in copywriting and digital marketing. Working across Marketing & Sales, she enjoys writing content that covers trends, tips, and resources that help empower hoteliers.

Subscribe to our newsletter

Other Blogs you may also like

How Dynamic Pricing Can Increase Profits on Your Existing Bookings

How Dynamic Pricing Can Increase Profits On Your Existing Bookings

The hospitality industry is fiercely competitive, and success often depends on the tiniest of margins. As a hotel owner or revenue manager, you’re constantly

Enhancing Security with Preno's New Feature: Multi-Factor Authentication

Enhancing Security with Preno’s New Feature: Multi-Factor Authentication

In an era where digital security is paramount, the hospitality industry is not immune to the sophisticated threats that lurk in the cyber world.

How Multi-Factor Authentication Can Protect Your Hotel Business

How Multi-Factor Authentication Can Protect Your Hotel Business

In today’s digital world, strong security is crucial. Hotel managers need to protect guest information and keep their systems safe. Multi-Factor Authentication (MFA) adds

Crowd Of People How to Calculate Occupancy Rates

How to Calculate Occupancy Rates

In the competitive world of hospitality, understanding and optimising your occupancy rate is central to maximising profit and enhancing operational efficiency. For hotel managers

What Is Revenue Management in a Hotel?

What Is Revenue Management in a Hotel?

Revenue management is a critical strategic tool used by hotels to optimise their financial performance. It involves understanding, anticipating, and influencing consumer behaviour through

What Is a Good Occupancy Rate for Airbnb?

What Is a Good Occupancy Rate for Airbnb?

Welcome to Airbnb hosting, where knowing and improving your occupancy rate can change your listing from a small income source to a successful hospitality

Increase Your Revenue with Dynamic Pricing

Our Surge Pricing & Last Minute Pricing tools help you optimise room rates in real-time, ensuring you capture the maximum revenue potential.

On average our customers make $835 more each month! More than enough to pay for Preno.