Want to understand guest booking patterns and improve your hotel’s performance? Use our Average Length of Stay (ALOS) calculator to see how long guests typically stay at your property.
Average Length of Stay (ALOS) is the average number of nights each guest stays at your property. A higher ALOS means fewer check-ins and check-outs, reduced operational costs, and more stable revenue.
Tracking ALOS helps you make smarter decisions about pricing, promotions, and room availability.
The ideal Average Length of Stay varies depending on the type of property you manage. Understanding your ALOS benchmark can help you adjust your marketing and pricing strategies for better revenue.
Knowing your ideal ALOS helps you tailor promotions and operational strategies to attract the right guests.
ALOS varies based on location, property type, and guest demographics:
Knowing where you stand helps you fine-tune your strategies to attract longer bookings.
To find your ALOS, divide the total number of nights guests stayed by the total number of bookings.
Formula:
Total room nights ÷ Total number of bookings = ALOS
Let’s say:
500 room nights ÷ 200 bookings = 2.5 nights
This means that, on average, guests stayed 2.5 nights per booking.
ALOS plays a crucial role in revenue performance and operational efficiency. It impacts:
For example, if a hotel with a 1-night ALOS increases it to 2 nights, it may reduce turnover by 50%, saving on cleaning, staff hours, and administrative costs.
Several factors can affect ALOS, making it essential to track and adjust strategies based on trends:
By identifying these trends, hotels can adjust promotions, pricing, and availability to optimise revenue.
A boutique hotel records 900 room nights and 300 reservations in a season.
900 room nights ÷ 300 bookings = 3 nights per stay
If the hotel wants to increase ALOS, they might introduce discounted extended stays or minimum stay restrictions to encourage guests to book longer.
Looking to increase guest stay durations? Here are five strategies to encourage longer bookings:
Requiring guests to book at least two or three nights can help eliminate short stays and improve occupancy consistency, especially during high-demand periods.
Encourage extended bookings by providing multi-night discounts (e.g., 10% off for a 3-night stay or a free upgrade for 5+ nights). Packages that bundle meals, experiences, or spa treatments can also incentivise longer stays.
Make your property a destination, not just a stopover. Partner with local businesses to offer multi-day activity packages, such as city tours, wine tastings, or adventure experiences.
Offer guests the option to extend their booking at a special rate. A simple message during their stay—like “Enjoy an extra night with 15% off”—can encourage last-minute extensions.
Long-term stays are increasingly popular among digital nomads and remote workers. Offering fast WiFi, work-friendly spaces, and extended stay deals (like weekly or monthly rates) can help capture this growing market.
Monitoring and improving your Average Length of Stay can lead to higher occupancy, reduced turnover costs, and greater revenue stability. Use our ALOS calculator to see where you stand and start making smarter booking decisions today.