Search engine optimisation (SEO) is a critical component of digital marketing for hotels. It helps potential guests find your hotel when they are searching for lodging options online.  However, the world of SEO can be competitive and ever-changing. One way to stay ahead of the game is by targeting long-tail keywords. In this blog post, we’ll […]

Having a strong social media presence is essential for any business, but especially so for hotels that rely heavily on online bookings and reviews.  Optimising your hotel’s social media presence can help you increase your booking numbers, improve customer satisfaction ratings, and even boost your SEO rankings in the eyes of search engines like Google, […]

When it comes to digital marketing, there are several options that hotel owners and operators must consider in order to make sure they have a successful and profitable campaign. Paid marketing is one of the main strategies used by businesses to reach their target audience, and this is especially true in the hospitality industry. From […]

Are you a hotelier looking to enhance your business by appearing on Google? You’ve come to the right place. This blog post will provide an in-depth guide into how exactly you can list your property on Google, and further detail the advantages of having it there. Don’t miss out – with just a few simple […]

SEO, or search engine optimisation, is a critical part of any successful marketing strategy for your hotel.  If you want to increase traffic to your website and lead more guests to book their stay with you, it’s essential that you create an effective SEO strategy. Creating an effective SEO strategy isn’t as easy as it […]

Did you know that your positioning on Google determines your consumer reach? Think back to the last time you searched something in Google – how far did you scroll? It’s almost certain that you didn’t make it past the first page of results.  In fact, you might’ve only made it half way down the page. […]