A new world: one where traditional housekeeping isn’t adequate enough Accommodation providers have always had to follow strict cleaning protocols, so as to meet health and safety regulations, and make guests comfortable during their stay. But today, the old protocols are no longer adequate enough.  Covid-19 has taken the hotel industry by force, not only […]

When travel demand is low, how can you strategise to keep hotel revenue high? The hotel industry gets by on people’s desire to travel. For years, people from all around the world have had this urge to see something more, to learn a new culture, to explore a new city.  And this urge is only […]

Travel industry response: will the hotel industry survive covid-19? Covid-19: the topic of 2020. It is without a doubt that every industry has seen stressful impacts from the global pandemic that has befallen us this year – but for the travel industry, the impact has been exponential. No longer are we able to travel internationally, […]

A simple guide to creating a hotel social media strategy that works The prominence of social media marketing for hotels Social media is at the centre of everything we do. Work or personal life, social media is all around us (whether we want it to be or not).  We’re living in a digital world, and […]

The ins and outs of hotel online marketing. A lot has changed in the last 20 years of hotel marketing. Where newspaper ads and brochures once ruled the roost, today’s world is well and truly digital.  In 2020, promoting your hotel online isn’t just a nice-to-have; it’s an absolute necessity. Knowing how to make your […]

What they mean, how to calculate them, and ways to improve them. 2020 and 2021 have been a challenging time for hotel owners. Global travel has ground to a halt, and worldwide lockdowns have taken their toll on domestic tourism.  Even in parts of the world where people are free to explore their own backyard, […]

Whether you are a complete newbie to marketing or already know the basics, there are always opportunities to learn more.  That’s because digital marketing is always evolving and businesses need to adopt a more agile digital approach, especially during times of a global pandemic. Finding the time for marketing can be a big ask as […]

COVID-19 can make you feel like the tourism industry business and your entire life is on hold. While travel may have temporarily stopped, smart hoteliers are staying busy by focusing on their overall planning, Marketing is an integrated part of how to bring those adjusted plans to life during lockdown and once the lockdown is […]

It’s not surprising that your staff may have questions or concerns about coronavirus – more specifically, what precautions they should be taking to protect themselves, your property, and other hotel guests. After all, as the frontline to your hospitality business, they’re coming into contact with travellers from all over the globe. While there’s no need […]

Before you throw your hands up in the air and say “Christmas? Already?” bear with us, because you need to have your holiday marketing figured out pretty much about now. Being on the back foot is never a good thing, and when it gets as noisy as it does in Marketingland coming into the festive season, […]

Group bookings have their own set of challenges when it comes to staying at an accommodation. The key to winning these group bookings is to make the experience from search through to stay an easy process. Group bookings can sometimes come with certain requirements, and personalising their stay is incredibly important. While you can use […]

A live chat tool on your website can instantly connect potential customers to one of your front desk staff. They can also provide insight into how potential guests interact with your website.  The data collected can help improve the website experience for future customers. Travellers can spend hours looking at different accommodation options and comparing […]