Whether it be the busy business traveller in need of a peaceful night’s sleep, vacation-goers seeking local attractions, or event attendees wanting convenient accommodation, guests choose hotels for an array of reasons. But one thing remains a constant – the amenities and experiences your hotel provides can greatly impact your business growth. So, we’ve crafted […]

The rise of the internet and digital technology has revolutionised how we plan and book vacations and travel. Online Travel Agencies (OTAs) have become increasingly popular over the last few years due to their ability to offer convenience, affordability, access to unique deals, and comparative prices. In this blog post, we will explore the top […]

It’s never too early to start thinking about your Christmas marketing strategy—especially if you’re in the hospitality industry. Hotels have to be extra festive and accommodating during the holiday season, and that means starting your preparations early. It’s important to remember that it can be tough to stand out during a busy time of year, […]

In the highly competitive hospitality industry, securing more bookings is the prime goal for hoteliers. One effective strategy to attract guests and drive bookings is to offer irresistible hotel deals. With the right approach, these deals not only increase occupancy rates but also enhance guest satisfaction and loyalty. The importance of crafting unique and compelling […]

Black Friday has become a highly anticipated event for both consumers and businesses alike. Historically known as the day after Thanksgiving in the United States, Black Friday has now taken on a global scale, with retailers offering massive discounts and deals to attract customers. However, it’s not just limited to retail – the travel industry […]

As the holiday season approaches, many hotels are looking for ways to delight and impress their guests with unique hotel holiday experiences. The hospitality industry is known for its attention to detail and creating memorable moments for guests, especially during this festive time of year. In this guide, we will explore 12 innovative ideas that […]

With the holiday season approaching, hotels aim to attract guests and boost revenue. One effective method is upselling – offering additional products or services to enhance experiences and increase spending. This time is crucial for the hospitality industry, with a significant influx of guests seeking quality time with loved ones. It presents an excellent opportunity […]

Email marketing remains a vital tool in the hospitality industry, particularly for hotels. With the ability to directly reach potential guests, email marketing offers a personal touch while providing valuable information about your hotel’s offerings. It’s a cost-effective and measurable way to engage with your audience, foster loyalty, and ultimately drive bookings. In the realm […]

Black Friday, a day synonymous with massive discounts and deals, marks the beginning of the busy holiday shopping season. It’s a significant event for businesses, especially those in the hospitality industry. The surge of shoppers looking for bargains provides a unique opportunity for hotels to increase their occupancy rates and revenue. Here’s everything you need […]

What Is Segmentation in the Hotel Industry & How to Segment a Hotel Market To remain competitive in the hospitality industry, it is first and foremost important that you understand your customers. Understanding what your customers like, what sort of services they’re looking for, what their travel habits are, and more, are vital pieces of […]

Online reviews have emerged as a crucial element in the decision-making process for travellers. They give potential guests a glimpse into real experiences, fostering trust and authenticity beyond marketing efforts. For hotels, these reviews impact occupancy rates and shape their online reputation, making them a vital component of their overall business strategy. Choosing the right […]

Did you know that in this digital era, online reviews are like gold dust for businesses, especially if you’re in the hotel industry? That’s right, Google Hotel Reviews can be a game-changer for your hotel’s reputation and can make or break your potential guests’ decisions. Now you might be thinking, “Reviews are just feedback, right?” […]