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A Hotel Holiday: 12 Innovative Ideas to Excite Your Hotel Guests This Season

As the holiday season approaches, many hotels are looking for ways to delight and impress their guests with unique hotel holiday experiences. The hospitality industry is known for its attention to detail and creating memorable moments for guests, especially during this festive time of year. In this guide, we will explore 12 innovative ideas that hotels can implement to spread some hotel holiday magic and make a lasting impression on their guests.

1. Embrace Festive Decorations

The ambience of a place plays a significant role in shaping the guest experience, especially during the holiday season. By incorporating festive decorations throughout your hotel, you can create a warm and inviting atmosphere that makes guests feel welcome and cherished.

Consider adorning your lobby, reception area, rooms, and dining areas with tasteful holiday decor. Lights, garlands, ornaments, and other festive items not only enhance the aesthetic appeal of your hotel but also evoke a sense of joy and celebration. These decorations can act as subtle reminders of the season’s spirit, making your guests’ stay at your hotel an unforgettable part of their holiday celebrations.

2. Plan Special Events

Holidays are the perfect time to go the extra mile in entertaining your guests and creating memorable experiences for them. Planning special events not only adds an element of fun and excitement to their stay but also fosters a sense of community and engagement.

Consider organising themed parties that allow guests to immerse themselves in the festive spirit. Live music performances can add a touch of elegance and entertainment to their evenings. You can also collaborate with local businesses and attractions to offer exclusive experiences for your guests, such as holiday light tours or ice skating rinks. Or, if your holidays fall in summer, consider organising outdoor activities like barbeques and pool parties.

Additionally, holiday-inspired activities like gingerbread house-making or ornament decorating can offer a unique and interactive experience for guests of all ages. These events not only make their stay enjoyable but also create lasting memories that guests associate with your hotel, encouraging them to return in the future.

3. Offer Seasonal Treats

The holiday season is synonymous with indulging in delicious, seasonal treats. Offering these delights can significantly enhance the overall guest experience at your hotel. It’s a way of celebrating tradition, culture, and the joyous spirit of the season.

Consider setting up a hot cocoa bar where guests can warm up after a day out in the cold, or introduce festive cocktails to add a sparkle to their evenings. Including traditional holiday dishes on your menu can also be a great hit, as it gives guests the comfort of home-cooked meals while they are away from home.

If you’re welcoming the holiday season during summer, consider offering seasonal fruits and refreshing mocktails or hosting a BBQ cookout with traditional summer dishes.

These culinary delights not only satisfy their palates but also create a festive atmosphere that resonates with the holiday spirit.

4. Provide Holiday Packages

For many guests, the holiday season is a time to escape everyday routines and immerse themselves in celebration. Offering holiday packages can be an appealing option for these individuals, providing them with a curated experience that combines relaxation, indulgence, and festive entertainment.

Consider including perks like spa treatments for rejuvenation, special dining experiences for gastronomic delight, or even tickets to local holiday events for a taste of local culture and festivities.

Winter Holiday Package Ideas

  • Snowy Delight: This package could include accommodation in a cosy, fireplace-equipped suite, access to nearby ski slopes or ice skating rinks, and a complimentary evening hot cocoa and marshmallow bar.
  • Holiday Wonderland: This package could provide guests with tickets to popular local winter attractions like holiday markets or light festivals. Add a touch of luxury with limousine transport to and from these destinations.

Summer Holiday Package Ideas

  • Sunny Escape: This package could offer guests access to on-site outdoor pools and beach facilities, provision for beachside barbecues and cocktails, and perhaps even sunset boat tours for a taste of summer sea adventures.
  • Festival Fun: For places with notable summer festivals, this package could include tickets to these events. To make it more exciting, consider adding a tour guide service to help guests explore and enjoy the festival to the fullest.

These packages not only simplify planning for your guests but also enhance their holiday experience by offering a variety of activities and experiences that they might not have thought to explore on their own. By providing these holiday packages, you’re not just offering a place to stay; you’re creating a complete holiday experience.

5. Collaborate with Local Businesses

Holidays present a wonderful opportunity to collaborate with local businesses, providing unique experiences for your guests while also supporting the local community. Partnering with nearby establishments can add a touch of authenticity and novelty to your guests’ holiday experience.

For instance, consider collaborating with a nearby Christmas market, offering guests exclusive shopping experiences or arranging special festive events. Another innovative idea could be partnering with a local farm where guests could pick their ingredients for a holiday dinner, adding a personal and interactive touch to their dining experience.

These collaborations not only enrich your guests’ stay but also contribute to supporting small businesses and promoting the local community. In this way, you’re not just creating memorable holidays for your guests, but also fostering a sense of community involvement and support.

6. Create Customised Gift Baskets

Personalised gifts have been proven to have a significant impact on guest satisfaction and loyalty. They are a powerful way to show guests that you value them and their interests, resulting in improved customer loyalty and satisfaction. In line with this, consider creating customised gift baskets for your guests. These could be filled with local products, showcasing the unique offerings of your community, or they could contain special hotel amenities that guests can take home as a memento of their stay. These personalised gift baskets not only offer guests a convenient solution for their holiday shopping but also serve as a memorable keepsake from their stay at your establishment. By providing these tailored experiences, you can boost customer loyalty and make your guests feel truly appreciated.

7. Host Charity Events

The festive season is a time of giving, and what better way to embrace this spirit than by giving back to the community? Hosting charity events not only creates a positive image for your establishment but also provides an opportunity for guests to contribute to a good cause.

Consider organising events like toy drives or fundraising dinners, where guests can directly participate in charitable actions. These events can serve dual purposes – they can help those in need while also fostering a sense of community among your guests.

These initiatives show your commitment to social responsibility, which can significantly enhance your reputation and create a lasting impression on your guests. Above all, these gestures of goodwill encapsulate the true essence of the festive season – the joy of giving.

8. Offer Hotel Holiday Packages for Families

With the growing trend of families travelling during holidays, there’s a significant opportunity for hotels to cater to their specific needs. Family vacations are evolving, with an increasing emphasis on wellness and cultural experiences.

As such, consider creating family-friendly hotel holiday packages that cater to these trends. These could include activities for children, such as art workshops or nature hikes, which not only keep them engaged but also contribute to their learning and well-being.

Additionally, offering babysitting services could provide parents with some much-needed downtime, enhancing their overall holiday experience. Another idea is to offer multi-generational travel packages, catering to the growing desire for such experiences. By tailoring your offerings to meet the needs of families, you can position your hotel as a go-to destination for family travel during holidays.

9. Create Interactive Displays

Interactive displays are a novel way to enhance the hotel holiday experience for guests, offering them not just a stay but a memorable experience. These displays can engage guests in festive activities, encouraging them to interact with each other and the hotel staff, thereby fostering a sense of community.

Consider setting up a gingerbread house decorating station, where families can bond over the fun activity. This will not only keep children entertained but also allow adults to tap into their creative side. Additionally, a hotel holiday photo booth could be set up, offering guests a chance to capture their holiday moments. Props related to the holiday season can be included to make the photos more festive.

These interactive displays can significantly enhance the guest experience, making their stay at your hotel a highlight of their holiday season.

10. Incorporate Local Holiday Traditions

Holidays are a time of celebration, and a key part of many celebrations is the rich tapestry of local traditions and customs. Showcasing these elements can provide guests with an authentic and unique experience, offering them a glimpse into the region’s cultural heritage. This can be achieved by incorporating local traditions into hotel activities.

For instance, consider offering traditional holiday treats from the region as part of your dining options. This would not only delight the taste buds of your guests but also immerse them in the local culinary culture. For example, if your hotel is located in a region known for its Christmas markets, consider setting up a mini-market within the hotel premises. This would give guests a taste of the local market experience without having to leave the comfort of their accommodation.

Additionally, hosting cultural performances can be an exciting way for guests to appreciate the local arts scene. Whether it’s a local choir singing carols or a traditional dance performance, these activities can enrich the holiday experience for guests and make their stay at your hotel truly memorable.

11. Offer Special Discounts and Promotions

The appeal of special discounts and promotions during the holiday season cannot be overstated. For many guests, these offers present an opportunity to enjoy a luxurious stay while saving money. These incentives can be particularly effective in attracting early bookings, helping hotels secure reservations well in advance of the holiday rush.

Consider offering an early bird discount for those who book their holiday stay ahead of time. Additionally, rewarding repeat guests with exclusive holiday packages can foster loyalty and encourage repeat business. Limited-time deals on hotel amenities, such as spa services, dining options, or guided tours, can also add value to the guest’s stay and enhance their overall experience.

By strategically implementing these special offers, hotels can attract a wider range of guests and maximise occupancy during the holiday season.

12. Spread Holiday Cheer with Social Media

Social media is a powerful tool for hotels to promote holiday magic and engage with guests. It provides a platform for hotels to share their holiday decorations, special events, and promotions, thereby enticing potential guests and creating a buzz around their offerings.

Festive posts that showcase the hotel’s holiday spirit, such as pictures of beautifully decorated lobbies or mouth-watering holiday treats, can captivate audiences and encourage bookings. You want to focus on capturing the essence of the season and sharing it with your followers.

Moreover, social media can be used to communicate important information about holiday events and activities taking place at the hotel. It also allows for direct interaction with guests, enabling them to ask questions, share feedback, and receive personalised recommendations from the hotel staff. This level of engagement can help create a positive image for the hotel among potential guests, leading to increased bookings and repeat business in the future.

Hosting holiday-themed contests, like a photo competition or a holiday recipe challenge, can also increase engagement and enhance online visibility. Additionally, sharing guest experiences, such as photos or testimonials of guests enjoying their holiday stay, can create a sense of community and authenticity. These social media strategies can effectively spread holiday cheer, attract guests, and ensure a successful holiday season for hotels.

Holidays are a time of joy, celebration, and togetherness, making it the perfect opportunity for hotels to create memorable experiences for their guests. By incorporating interactive displays, local traditions, special discounts and promotions, and leveraging social media, hotels can enhance the holiday experience for their guests and stand out in a competitive market. These strategies not only attract more bookings during the holiday season but also foster loyalty, leading to increased business in the long run. With a little creativity and effort, hotels can position themselves as a top choice for family travel during the holidays and leave a lasting impression on their guests. So go ahead, spread some holiday cheer and create unforgettable memories for your guests this festive season!

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About the author

Kendra, the Marketing Content Manager at Preno, brings her expertise in Marketing and Communications to help hoteliers stay ahead of the curve. With a deep passion for the industry, she is committed to providing valuable insights and strategies for success.

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