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How to Make Your Hotel Stand Out with Video Advertising

Video advertising is an increasingly popular way to help hotel brands stand out from the competition. It’s more effective than static photos or text-based ads, and it allows you to tell a story and connect with potential guests in an engaging format. Video allows you to create a narrative about your brand that will inspire […]

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Leveraging Long-Tail Keywords to Boost Your Hotel’s SEO

Search engine optimisation (SEO) is a critical component of digital marketing for hotels. It helps potential guests find your hotel when they are searching for lodging options online.  However, the world of SEO can be competitive and ever-changing. One way to stay ahead of the game is by targeting long-tail keywords. In this blog post, we’ll […]

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Why You Should Implement Seasonal Pricing For Hotels

What is hotel seasonal pricing and its benefits? As a hotelier, you want to have a steady business throughout the year.  You want to make profits during peak season and increase revenue and occupancy in the off-season. So, how do you go about doing that? By setting seasonal pricing rates. What is seasonal pricing? Seasonal […]

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Hotel Industry Trends: The Future of Hospitality in 2023

After a tumultuous couple of years, 2023 is finally granting some reprieve and normality across many industries, hospitality being one of them.  The world is slowly returning to familiar paths, and organisations are finally able to focus on what they do best once again. The hospitality sector was one of the most impacted areas during […]

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What You Should Know About Optimising Your Hotel’s Social Media Presence for SEO

Having a strong social media presence is essential for any business, but especially so for hotels that rely heavily on online bookings and reviews.  Optimising your hotel’s social media presence can help you increase your booking numbers, improve customer satisfaction ratings, and even boost your SEO rankings in the eyes of search engines like Google, […]

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5 Strategies for Developing a Successful Hotel Paid Marketing Campaign

When it comes to digital marketing, there are several options that hotel owners and operators must consider in order to make sure they have a successful and profitable campaign. Paid marketing is one of the main strategies used by businesses to reach their target audience, and this is especially true in the hospitality industry. From […]

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How To Optimise Your Hotel’s Website For Search Engines

As a hotelier in today’s online world, one of the most important things is your online presence. With billions of people scouring the web for their next hotel, having a visible presence is integral to achieving success in today’s digital age. However, fighting for visibility among the sea of competitors can be quite arduous. As […]

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How To Add and List Your Hotel on Google

Are you a hotelier looking to enhance your business by appearing on Google? You’ve come to the right place. This blog post will provide an in-depth guide into how exactly you can list your property on Google, and further detail the advantages of having it there. Don’t miss out – with just a few simple […]

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Why Is Rate Management Important for Hotels and How Can You Improve It?

If you’re looking to maximise your hotel’s profitability, one of the most essential areas for improvement is rate management. Without it, you may miss out on substantial profits. To truly understand how to enhance your rate management strategy and keep up with market changes, you must first understand why it is so important. Definition of […]

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The Advantages of Implementing a Hotel Rewards Program at Your Hotel

In today’s competitive hotel market, offering a rewards program can provide a number of advantages for your business. A rewards program can help to increase customer loyalty, improve the customer experience, provide valuable data and insights, differentiate your hotel from competitors, and foster a sense of community among your customers.  In this blog post, we […]

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How To Create a Successful SEO Hotel Marketing Strategy for Your Hotel

SEO, or search engine optimisation, is a critical part of any successful marketing strategy for your hotel.  If you want to increase traffic to your website and lead more guests to book their stay with you, it’s essential that you create an effective SEO strategy. Creating an effective SEO strategy isn’t as easy as it […]

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10 Ways to Boost Bookings For Your Hotel

As hotel owners and managers, it is always our goal to attract as many bookings as possible. However, the market can be competitive and it can be difficult to stand out amongst the crowd. Luckily, there are a few tried and true methods for boosting bookings for your hotel. Why boosting bookings is important Don’t […]

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