With the holiday season approaching, hotels aim to attract guests and boost revenue. One effective method is upselling – offering additional products or services to enhance experiences and increase spending. This time is crucial for the hospitality industry, with a significant influx of guests seeking quality time with loved ones. It presents an excellent opportunity […]

Email marketing remains a vital tool in the hospitality industry, particularly for hotels. With the ability to directly reach potential guests, email marketing offers a personal touch while providing valuable information about your hotel’s offerings. It’s a cost-effective and measurable way to engage with your audience, foster loyalty, and ultimately drive bookings. In the realm […]

As the end of the year draws near, many people are looking for exciting ways to ring in the new year. If you’re a hotel manager or event coordinator, this presents a great opportunity to promote your upcoming New Year’s Eve events and attract eager guests. To help you get started, here are 10 tips […]

Independent hotels have unique challenges when it comes to marketing and standing out amongst larger, branded hotels.  However, utilising digital marketing strategies can greatly benefit independent hotels in driving business and increasing visibility among potential guests. Continue reading to discover 10 ways independent hotels can improve their digital marketing efforts. What is digital marketing? Before […]

Black Friday, a day synonymous with massive discounts and deals, marks the beginning of the busy holiday shopping season. It’s a significant event for businesses, especially those in the hospitality industry. The surge of shoppers looking for bargains provides a unique opportunity for hotels to increase their occupancy rates and revenue. Here’s everything you need […]

What Is Segmentation in the Hotel Industry & How to Segment a Hotel Market To remain competitive in the hospitality industry, it is first and foremost important that you understand your customers. Understanding what your customers like, what sort of services they’re looking for, what their travel habits are, and more, are vital pieces of […]

Online reviews have emerged as a crucial element in the decision-making process for travellers. They give potential guests a glimpse into real experiences, fostering trust and authenticity beyond marketing efforts. For hotels, these reviews impact occupancy rates and shape their online reputation, making them a vital component of their overall business strategy. Choosing the right […]

Did you know that in this digital era, online reviews are like gold dust for businesses, especially if you’re in the hotel industry? That’s right, Google Hotel Reviews can be a game-changer for your hotel’s reputation and can make or break your potential guests’ decisions. Now you might be thinking, “Reviews are just feedback, right?” […]

In the fast-paced world of hospitality, knowing and applying strategic policies can have a big impact on revenue and customer happiness. One important policy to consider is the Minimum Length of Stay (MLOS). This blog post is all about MLOS – what it is, why it matters, and how it can benefit hospitality businesses. We’ll […]

The sharing economy has revolutionised the way we travel and experience new destinations. As an Airbnb host, you must navigate a highly competitive landscape to attract guests and generate revenue. To help you stand out from the crowd, we’ve compiled a list of 10 unique marketing tactics that go beyond conventional strategies.  Implement these actionable […]

Are you a UK hotelier looking for ways to improve your website’s local SEO? Are you stuck trying to figure out how to make sure your site appears at the top of search engine rankings? Look no further. In this blog post, we’ll provide some essential tips and tricks that can help you create an […]

Are you a United Kingdom hotel owner or operator looking for the best way to book and manage your services?  With so many different options available, it can be difficult to know which booking system is right for you and your hotel. A booking system is a software platform that enables a hotel to streamline […]