How To Be An Airbnb Experiences Host To Increase Your Revenue

Are you an existing Airbnb host ready to take your hosting to the next level and explore new revenue avenues? Or are you someone with a deep passion for a hobby or extensive local knowledge, eager to share your insights with a global audience?

If so, diving into Airbnb Experiences could revolutionise the way you engage with the world. Airbnb Experiences offer hosts a unique platform to offer more than just a place to stay; they allow you to create and share activities that reflect your interests and expertise, providing travellers with authentic, memorable encounters far beyond the typical tourist attractions.

This not only opens up avenues for supplemental income but also fosters rich cultural exchanges and promotes personal growth by connecting people from diverse backgrounds.

In this comprehensive guide, we’ll show you how to leverage this innovative platform to become a successful Airbnb Experiences host, tapping into a global network of travellers eager for unique, immersive experiences that enrich their journeys and your life.

Understanding the Opportunity of Airbnb Experiences

Airbnb Experiences represent a unique platform that allows anyone – not just professional tour guides – to share their skills, knowledge, and passions with travellers. It’s an offshoot of the original Airbnb concept, adding another layer to the travel experience by enabling guests to connect with locals for a taste of authentic culture, hobbies, and adventures.

Why Should You Venture into Experiences?

For existing Airbnb hosts, this is an opportunity to upsell, creating a full-service travel experience. And for those new to the platform, it’s a chance to turn your interests into income.

Airbnb Experiences can significantly enhance your hosting game, providing a medium to showcase your unique offerings, and a direct channel to connect with guests who resonate with your passion.

Benefits of Airbnb Experiences

Participating in Airbnb Experiences offers a plethora of benefits that complement traditional hosting activities, enhance guest satisfaction, and foster meaningful connections between hosts and travellers. Below are some of the key advantages:

Complements Traditional Hosting

Adding an experience to your Airbnb listing not only diversifies your income but also significantly enhances the value you offer to your guests. It transforms a standard stay into a full-fledged travel adventure. For instance, a host in Paris might offer a guided tour of hidden gems in the Montmartre district, turning an ordinary visit into an unforgettable exploration of local culture. If you’re short on time, you can manage your accomodation bookings with a Channel Manager, and focus on providing great experiences.

Enhances Guest Satisfaction

By providing unique, memorable experiences, you go beyond mere accommodation, delivering value that can dramatically improve guest satisfaction. This often translates to glowing reviews, repeat bookings, and a higher overall rating on the platform. A host in Hawaii, offering surf lessons, shared how guests frequently note this highlight in their reviews, underscoring the lasting impact of the experience.

Fosters Meaningful Connections

Airbnb Experiences create opportunities for more profound interpersonal connections between hosts and travellers. These interactions allow for a genuine exchange of cultures, stories, and friendships that often extend beyond the duration of the stay. A study group hosting culinary nights in Italy mentioned how their cooking classes have led to new friendships, with many guests returning simply to relive the camaraderie.

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Earning potential

Airbnb Experiences can be an excellent source of supplemental income for hosts. With the potential to charge higher prices for unique experiences, it provides a platform to monetize your passions and skills. This is especially beneficial for those who may have a side hobby or interest that they are passionate about but are not able to pursue full-time.

Testimonials

To illustrate, a testimonial from a host in New York highlights the difference Experiences can make: “Offering photography walks around the city has not just been profitable, but deeply rewarding. I’ve met incredible people and shared in their journeys, which has been as enriching for me as it has been for them.”

By integrating Airbnb Experiences into your hosting portfolio, you can create richer, more engaging travel journeys for your guests, positioning your offerings well above the conventional lodging options available on the market.

How to Become an Airbnb Experiences Host

To begin your Airbnb Experiences hosting adventure, there are a few key steps you need to undertake.

Understanding the Requirements

Firstly, familiarise yourself with the local rules and regulations as Airbnb Experiences cater to a diverse range of activities, some of which may be subject to legislative restrictions.

You’ll also need to meet certain qualifications put in place by Airbnb. These typically include being of legal age and having the ability to host in the location you intend to run your experience.

The Sign-Up Process: Step-by-Step

The sign-up process for becoming an Airbnb Experiences host is relatively straightforward. Begin by visiting the Airbnb website and navigating to the “Host an Experience” page. Here’s a detailed walkthrough of the steps involved:

  1. Create Your Account: If you don’t already have one, sign up for an Airbnb account. This will be your platform for managing bookings, communicating with guests, and promoting your experience.
  2. Click on ‘Host an Experience’: Find and select the option to host an experience. This brings you to the introductory page explaining what hosting an experience involves.
  3. Describe Your Experience: You will be prompted to provide detailed information about what you’re offering. This includes the title, category, location, and a thorough description of the activities, what makes it unique, and who you are as a host.
  4. Availability and Pricing: Set your schedule and decide how often you want to host your experience. Then, price your experience by considering the value you’re offering, the costs involved, and the prices of similar experiences in your area.
  5. High-Quality Photos and Descriptions: Upload clear, captivating photos that best represent your experience. Include a variety of images showing guests participating in your experience. Pair these visuals with engaging, detailed descriptions that highlight what makes your experience special.
  6. Submit for Review: Once you’ve filled all the necessary information and are happy with your listing, submit it for review. Airbnb will then review your submission to ensure it meets their quality standards and guidelines for safety and accessibility.
  7. Prepare for Your First Booking: While waiting for approval, start preparing for your first booking. This could involve finalising the route or activities for your experience, preparing materials or equipment you might need, and planning how you’ll interact with your guests to ensure they have a memorable time.

The Learning Process

It’s highly recommended to take the time to learn about the platform’s best practices and guidelines specifically for experiences. You can do this through various online resources and even by participating in a few experiences yourself to see what it’s like from a guest’s perspective.

Crafting a Unique and Compelling Experience

The key to becoming a successful Airbnb Experiences host is to offer something that stands out. Your experience should be unique, engaging, and offer value to your potential guests.

Identifying Your Niche

Start by identifying your niche. What are you passionate about? What unique experiences can you offer that others can’t? Remember, the more niche and specialised your experience, the better – this will attract a more targeted and interested audience.

Designing Your Experience

Once you’ve settled on your topic, design your experience to be both informative and immersive. It should be something that either educates your guests in an entertaining way or provides an experience they can’t get anywhere else.

Logistics and Timing

Consider the logistics, including the duration and frequency of your experiences, as well as the group size. You want to create a schedule that’s feasible for you and appealing to your guests.

Building Your Host Profile

Your host profile is the first impression you’ll make on potential guests. It should convey your passion and expertise, and make people want to book your experience.

Profile Optimisation

Optimise your profile by completing all the necessary sections and ensuring that your brand and personality shine through. Use keywords in your bio that reflect the experience you’re offering to improve discoverability.

Visual Content and Descriptions

Utilise high-quality visuals and descriptive, engaging content to showcase your experience. The photos and descriptions should be clear and inviting, giving guests a good idea of what to expect.

Airbnb Experience Descriptions Examples:


Mediocre: “I enjoy cooking!”
Great: “I’ve been honing my culinary skills for over a decade and have worked as a sous chef in several renowned restaurants.”
Exceptional: “As a graduate of Le Cordon Bleu and with years of experience working in Michelin-starred establishments, I specialise in creating innovative fusion dishes that combine my French training with global flavours.”

Inadequate: “I like hiking.”
Satisfactory: “I’ve been an avid hiker for years and have explored numerous trails around the world.”
Outstanding: “As a certified wilderness guide with extensive experience leading expeditions in diverse terrains, including the Himalayas and the Amazon rainforest, I offer unparalleled expertise in navigating challenging landscapes and providing unique insights into the flora and fauna.”

Managing Bookings and Guest Interactions

Excellent customer service is crucial for creating a positive guest experience. This begins from the moment they inquire about your experience to the final farewell.

Handling Inquiries and Bookings

Promptly respond to inquiries and bookings to demonstrate your commitment to your guests. Be professional and personable in your correspondence, and be available to answer any questions they might have.

Communication Tips

Clear communication is key. Ensure you provide all necessary details before the experience — from meeting points to what to bring — to set expectations and avoid any confusion.

Pricing Strategies for Success

Your pricing should be competitive but also reflect the value you’re providing. Too low and you might devalue your expertise; too high and you might price yourself out of the market.

Setting Prices

Consider the costs of running your experience, including your time, any materials or venue fees, and the Airbnb service fee. Research similar experiences in your area to gauge a fair market price.

Flexible Pricing

Airbnb provides tools to help you set dynamic pricing, which can be very effective. Dynamic pricing adjusts your prices automatically based on demand, day of the week, and season.

Marketing Your Experience

Even the most captivating experience won’t book itself – you need to put in the effort to market it.

Utilising Airbnb’s Platform

Leverage Airbnb’s platform by ensuring your experience listing is fully optimised. Update your calendar regularly to show availability and keep your content fresh.

External Promotion

Use your social media and local networks to spread the word about your experience. Collaborate with influencers or local businesses for exposure, and consider traditional marketing strategies if they align with your target audience.

Providing an Unforgettable Experience

The day of your first experience has arrived. Now it’s time to really shine and wow your guests.

Creating a Welcoming Atmosphere

Be warm and welcoming when guests arrive. Set the mood with music, lighting, or any other appropriate ambience to get the experience off on the right foot.

Ensuring Safety and Satisfaction

Guest safety should be your priority. Be clear with your instructions and ensure any activities are conducted within safe parameters. Strive for satisfaction by offering a memorable and valuable experience.

Feedback and Continuous Improvement

Feedback is the breakfast of champions. Use it as a tool to constantly refine and improve your experience.

Guest Reviews

Encourage guests to leave reviews. Positive reviews can help boost your ranking and show others that your experience is worth booking.

Self-Reflection

Take time to reflect on each experience and consider what went well and what could be improved. Use this as a learning opportunity to regularly update and enhance your offering.

Becoming an Airbnb Experiences host can be an exciting and rewarding venture. It’s an opportunity to share your passions, meet new people, and earn extra income. By following this comprehensive guide, you’re on your way to becoming a master at organising enriching experiences that leave a lasting impression.

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About the author

Kendra, the Marketing Content Manager at Preno, brings her expertise in Marketing and Communications to help hoteliers stay ahead of the curve. With a deep passion for the industry, she is committed to providing valuable insights and strategies for success.

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