Image

Prepare for peak season with these helpful tips

Are you approaching your peak season, or just want to be better prepared for the next one?  We have some easy tips to help you make the most out of the peak season.

Maximising your earning potential during your peak period is essential. Capitalise on the increased traffic by implementing these top tips to help you prepare for your busy months.

Firstly, remember you’ve done this before!

No one knows your business better than you do. So take some time to look back at your business data for last year’s peak season. Reflect on what happened last year, and anticipate your needs for this year based on past data. Make a note of your busiest days, and whether you had enough staff on to get through the busy season.

Anticipate your staffing needs

Make sure you have well-trained staff on hand to help. Having well trained staff ensures they know your processes. They will be a huge asset when you are busy! Also be sure to manage your time wisely, so you can accomplish all your tasks in an efficient manner.

Connect with former customers

It’s always easier to sell to guests who’ve already stayed with you before. Remind them of your property with a timely newsletter highlighting the benefits of staying with you during this season. Guests will be familiar with your property and if they plan to return to the same region, you can be sure you’re front of mind.

Anticipate big or small events in your location

An event, festival, or seasonal attraction will always bring more guests to town. Make sure to plan for these too. Anticipate any staffing needs, adjust your rates and any minimum nights stay. Look at how you can market your facilities to accommodate these guests, even if they don’t need to stay the night.

Grow your database during peak season

Peak season means more traffic to your property, use this opportunity to capture guest emails and profiles. You can use this to market to them before next year’s peak season. As we’ve mentioned, marketing to guests who have stayed with you can be effective in developing a returning customer base.

Don’t overbook your accommodation

Some accommodation providers overbook their rooms in anticipation of cancellations, but this can lead to double bookings which makes you look unprofessional. Instead, review your rates for the peak season, implement a minimum nights stay, and review your cancellation policy for this period. If you have all those in place, a cancellation won’t mean a loss of revenue, and you can always re-open the room up for last minute stays or walk-ins.

Are you ready for peak season?

Preno offers its own channel manager and booking engine, and also integrates with leading channel managers STAAH & SiteMinder, to ensure you don’t oversell your inventory. Our integration with Lightspeed Kounta POS (point of sale) also means that you won’t have any added admin even if you’re running an onsite restaurant, bar, or retail store.

Search Preno Blog

Explore our Topics

About the author

Amanda is Preno’s content strategist, with added skills in copywriting and digital marketing. Working across Marketing & Sales, she enjoys writing content that covers trends, tips, and resources that help empower hoteliers.

Subscribe to our newsletter

Other Blogs you may also like

Thumbnail

10 Tips for Promoting Your New Year’s Eve Hotel Events

As the end of the year draws near, many people are looking for exciting ways to ring in the new year. If you’re a hotel manager or event coordinator, this presents a great opportunity to promote your upcoming New Year’s Eve events and attract eager guests. To help you get started, here are 10 tips […]

Thumbnail

What’s the Difference Between a Hotel, Motel and Inn?

If you are planning on traveling soon, you may be wondering what the difference is between a hotel, motel and an inn – but did you know there are many other accommodation types too?  While they all offer lodging for travellers, there are some distinct differences between these types of establishments. In this blog post, […]

Thumbnail

Why you should be planning your accommodation’s Christmas marketing now

Before you throw your hands up in the air and say “Christmas? Already?” bear with us, because you need to have your holiday marketing figured out pretty much about now. Being on the back foot is never a good thing, and when it gets as noisy as it does in Marketingland coming into the festive season, […]

Thumbnail

5 Most Popular Management Software Systems for Lodges & Cabins

If you manage a lodge or cabin, you know how important it is to have good software. Not only does it make your job easier, but it can also help you keep track of everything to do with your property and make sure your guests have the best experience possible. In this article, we will […]

Thumbnail

How to grow a guest database to inform guest personalisation

Before you’re able to personalise a guest stay, you first need to have the right data.  So how do you go about building and growing your customer database? And why do you need one? Why grow your database? A customer database is a great way to grow guest loyalty and encourage return stays. Repeat customers […]

Thumbnail

10 Must-Have Features of a Hotel Management System

A hotel management system (HMS) is a software application designed to streamline the day-to-day operations of hotels.  An HMS should have a robust set of features that allow hoteliers to manage all aspects of their business, from guest reservations and check-ins to housekeeping and accounting. When evaluating different HMS solutions, be sure to look for […]