Tips on taking professional photos of your accommodation

Photos are one of the first things potential guests will look at when choosing an accommodation. Good photos of your accommodation will set you apart and can help in managing guest expectations. Photos are also a great way to communicate the personality of your hotel.

There are a few key photos you should have of your property:

  • Interior photos of rooms, shared spaces, and facilities
  • Exterior photos of your property and surrounding landscape
  • Room shots
  • Facilities
  • Amenities

Use these photos to highlight the unique aspects of your accommodation, and the benefits of staying with you.

Here are some tips on how to ensure your photographs look fresh and professional:

Use the right lighting

Showcase your accommodation in the right light! Photograph the exterior of your building during the day and at night. The different times of day create a distinct feeling and atmosphere.

Always take photos in natural light, utilize the golden hour (first hour of sunlight, and last hour before it gets dark). This is when the light is most diffused and the colors are rich. Photographing in natural light also means that photos appear fresh and clean, shadows come from a natural angle, and there is less to edit in post production. Make sure the artificial lights in the rooms are turned off, to ensure fresh, soft lighting.

Make sure the room is clean, tidy, and clutter free

Less is more, and you can always add a touch of presence (e.g. breakfast or coffee pot) after you’ve taken the initial photo. You want to reflect the space your guests will see, but removing clutter could be as simple as removing the remote control, or stationery from a desk.

Photograph different angles

Taking photos from the corner of the room will give the space a bigger feel, while taking them at a straight angle will depict a more realistic sense of space. Use a combination of different angles to give potential guests a good idea of the room space or facilities.

Showcase your location

Include photos of your location. Most potential guests will be choosing your property based on proximity to where they need to be. So show off some photos of nearby or popular attractions. Your focus should always be your accommodation, but it’s nice to have a few of your location in there too.


Use these easy tips and tricks to keep your website photos updated, or use them to take photos for your social media accounts.

Search Preno Blog

Explore our Topics

About the author

Amanda is Preno’s content strategist, with added skills in copywriting and digital marketing. Working across Marketing & Sales, she enjoys writing content that covers trends, tips, and resources that help empower hoteliers.

Subscribe to our newsletter

Other Blogs you may also like


Vaccine Passport Requirements for Hotels in Australia

Covid-19 vaccine passport requirements for hotels in each state of AUSTRALIA So what do vaccine passports mean for your hotel? Do you have the right to request vaccine certificates from guests? How do you confirm a guests vaccine certificate is authentic? What resources are out there for hoteliers?  We answer all of these questions and […]


The Importance of Hotel Safety and Security

Whether travelling for business or leisure, safety and security are the prime requisite (and concern) of every traveller. Safety – both within the hotel and outside it – cannot be undermined. After all, no one wants to travel to a destination or stay in a hotel that poses threat to his life and/or belongings. So, […]


A Guide to Hotel Dynamic Pricing

In the ever-evolving hospitality industry, staying competitive means keeping up with the latest trends and strategies. One such strategy that has proven to be a game-changer for many hotels is dynamic pricing. This pricing model, based on real-time supply and demand, allows hotels to optimise their revenue and stay competitive in a fluctuating market. In […]


Why revenue management is important for accommodation owners

Revenue management is an important aspect of running any accommodation. It can be hard to know where to start, which is why we’re talking to Jody Sharratt at Rooms Online. We asked her why accommodation owners should care about revenue management, and what accommodation owners can do to improve their revenue management. Why is revenue […]


A Guide to Crafting the Best Hotel Black Friday Offers

Black Friday, a day synonymous with massive discounts and deals, marks the beginning of the busy holiday shopping season. It’s a significant event for businesses, especially those in the hospitality industry. The surge of shoppers looking for bargains provides a unique opportunity for hotels to increase their occupancy rates and revenue. Here’s everything you need […]


Minaret Station using Preno to manage their business

Tucked away amongst some of New Zealand’s untouched landscapes and beauty of the Southern Alps, near Wanaka lies a lodge, Minaret Station. It is New Zealand’s first and finest luxurious alpine lodge. Minaret Station offers a selection of extraordinary travel experiences for guests at Minaret Station, as well as for those staying at other properties […]