Smarter UK Hotel Pricing: Preno + RoomPriceGenie Integration Webinar Recap

Hoteliers across the UK joined us for a deep dive into Preno’s latest integration with RoomPriceGenie—a leading dynamic pricing tool designed to boost revenue for independent accommodation providers. If you couldn’t make it, this recap breaks down everything covered in the session: from why we built the integration to how the pricing engine works, and what results UK properties can expect.


Why Preno Built the Integration with RoomPriceGenie

This wasn’t just a partnership for the sake of adding features. Many of our UK customers asked specifically for integration with RoomPriceGenie. While Preno continues to manage your bookings, front desk, and OTA connections, RoomPriceGenie now steps in to fully automate your pricing strategy. It feeds competitive, real-time rates directly into Preno and pushes them out across your booking channels.

This means:

  • Pricing updates happen multiple times per day
  • You no longer have to manually adjust rates
  • Rates reflect both market demand and your property’s performance

It’s the smart pricing system UK hoteliers have been waiting for.


Behind the Integration: What RoomPriceGenie Actually Does

Lauren from RoomPriceGenie walked through what makes the platform so valuable, especially for smaller UK accommodation providers:

  • Two-way integration: Pulls availability from Preno, sends rates back automatically.
  • Real-time adjustments: Based on both internal data (occupancy) and external data (competitor pricing via Booking.com, Airbnb, and local market trends).
  • Event detection: Automatically responds to local events, from concerts to school holidays.
  • Full transparency: You can always see why prices are changing.
  • No black box: Every pricing decision is clear and traceable.

RoomPriceGenie is designed to be intuitive and flexible. It doesn’t require deep revenue management experience to use, but it offers advanced controls if you want them.

During your free trial, you get one-to-one setup support, including:

  • Strategy sessions tailored to your property
  • Autopilot testing and adjustments
  • Ongoing support after the trial ends

Live Demo Highlights: Tailored for UK Properties

Ben demonstrated how RoomPriceGenie adapts to properties of all sizes — from boutique countryside inns in the Lake District to 50+ room hotels in London. Here are some key features shown during the live walkthrough:

  • Aggressiveness settings: Control how reactive pricing is around events, peak seasons, or low demand.
  • Event-driven pricing: The system picks up on everything from BBC Proms to local school holidays and adjusts pricing accordingly.
  • Occupancy targets: Set monthly targets and let the system optimise between rate and occupancy.
  • Local market insights: Even if you’re in a remote area with few direct competitors, the algorithm adjusts by weighting your own booking data more heavily.
  • Surge protection: Rules can trigger pricing increases when sudden demand spikes occur—e.g. multiple bookings for the same date.
  • Transparent calculations: See exactly why your rate changed (e.g. event, low availability, or market spike).

One of the standout features for UK users was the calendar view, showing:

  • Daily room pricing recommendations
  • Occupancy targets vs. actuals
  • Event influence on rate recommendations

The best part? It’s fully automated but still gives you the power to manually override any setting.


Common Questions From UK Hoteliers

1. What if my property doesn’t have many local competitors? RoomPriceGenie doesn’t copy prices. It looks at general market behaviour, so it can work even in remote or rural areas. If you’re in the Scottish Highlands or the Isles, the system adjusts accordingly.

2. How much support will I get? A lot. From the setup call to regular review sessions, RoomPriceGenie’s UK-based revenue team supports you at every step. You’ll also have access to AI support, knowledge base articles, live chat, and human backup when needed.

3. Do I lose control? Not at all. You set the parameters: min/max rates, lead time pricing rules, and event-based triggers. You can override or lock in prices anytime. And if you’re constantly tweaking, the RoomPriceGenie team will help you fine-tune your strategy.

4. How much revenue uplift can I expect? UK properties using RoomPriceGenie see an average 19% increase in revenue over 12 months. This comes from both higher average daily rates and smarter occupancy management.

5. What does it cost? There are different packages based on room count, and every property starts with a free trial. Right now, Preno customers in the UK also get 50% off the first 3 months.


Ready To Get Started?

If you’re a UK-based Preno customer, reach out via the support chat in your account and we’ll connect you with RoomPriceGenie. You’ll get a hands-on trial, pricing tailored to your property, and a smarter way to grow your revenue—without lifting a finger.

Sign up for your free 7-day trial today to get started.


About the author

Kendra, the Marketing Content Manager at Preno, brings her expertise in Marketing and Communications to help hoteliers stay ahead of the curve. With a deep passion for the industry, she is committed to providing valuable insights and strategies for success.

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