Stay Competitive with These Essential Hotel Pricing Tools

In today’s booking landscape, pricing isn’t a “set-and-forget” task — it’s a strategic game. Travellers compare listings across multiple OTAs, and just a few dollars’ difference can win (or lose) a booking. That’s why we’ve built a suite of free hotel pricing tools to help you stay competitive on platforms like Booking.com, Airbnb, Expedia, Agoda, and Trip.com.

Each tool is designed to help hoteliers and accommodation providers optimise their room rates in real time, based on what competitors are charging. Whether you manage a boutique hotel, a B&B, or a small resort, understanding your local pricing landscape is key to winning direct bookings and boosting profitability.

Below, we walk you through each pricing tool — and the booking site it supports — so you can tailor your pricing strategy even more effectively.

Booking.com Pricing Tool

Booking.com is one of the largest and most recognised OTAs globally, offering high visibility to both leisure and business travellers. Known for flexible cancellation policies and a vast inventory of listings, Booking.com attracts millions of bookings each year from a broad international audience.

The Booking.com Pricing Tool allows you to view competitor rates over the next 21 days, with a clear breakdown by room type. This makes it easy to compare like-for-like listings and assess your current market position.

By understanding where your property sits among your competitors, you can adjust your rates to respond to demand surges, seasonal trends, or local events. For example, if you notice a spike in competitor pricing around an upcoming concert weekend, you can adjust your rates in advance to capitalise on increased demand.

Try the Booking.com Pricing Tool

Airbnb Pricing Tool

Airbnb has revolutionised the travel industry with its community-driven model, offering guests unique and often more affordable alternatives to traditional hotels. It’s especially popular among younger travellers, digital nomads, and families looking for apartment-style living.

The Airbnb Pricing Tool tracks and displays nightly rates for comparable listings in your area, giving you a real-time view of the local Airbnb landscape.

Using this insight, you can price your property competitively while protecting your margins. For example, if nearby two-bedroom apartments are increasing their rates for the school holidays, you can follow suit without blindly guessing.

Use the Airbnb Pricing Tool

Expedia Pricing Tool

Expedia is a full-service OTA offering flights, accommodation, car hire, and holiday packages. Its extensive network and bundling options attract a wide range of travellers, from business guests to international holidaymakers.

The Expedia Pricing Tool pulls rate data for nearby properties, letting you easily compare prices across selected date ranges.

Because Expedia travellers often plan further ahead and are willing to spend more, tailoring your pricing to meet their expectations can pay off. For example, if you see that similar hotels are charging higher rates six months out for the summer season, you can raise your advance booking prices accordingly.

Try the Expedia Pricing Tool

Agoda Pricing Tool

Agoda is a major OTA across the Asia-Pacific region, well known for offering competitive deals, flash sales, and last-minute offers to a price-conscious audience.

The Agoda Pricing Tool displays current room rates for comparable properties listed on Agoda, giving you the ability to adjust quickly to market changes.

This tool is particularly helpful if you operate in a market with strong regional travel patterns. For instance, if you notice other properties discounting heavily during off-peak periods, you can align your pricing strategy to maintain occupancy.

Use the Agoda Pricing Tool

Trip.com Pricing Tool

Trip.com is one of the fastest-growing OTAs globally, with a particularly strong customer base among Chinese-speaking and Asian travellers. It offers localised services and payment options, making it a go-to platform for international travel planning.

The Trip.com Pricing Tool helps you see how your rates compare against competitors listed on Trip.com.

If you’re looking to expand into emerging markets or tap into the growing Asian travel segment, staying competitively priced on Trip.com can significantly boost your visibility. For example, adjusting your pricing to match demand around major Chinese holidays could help you secure more bookings.

Get insights with the Trip.com Pricing Tool

Why Hotel Pricing Tools Matter

In today’s price-sensitive, comparison-driven travel world, getting your pricing right is critical. These tools remove guesswork and give you real-time visibility into your local market.

By using them regularly, you can:

  • Stay aligned with your local competition
  • React quickly to demand shifts and market trends
  • Improve your OTA visibility through competitive pricing
  • Maximise revenue without relying solely on occupancy

Whether you’re adjusting rates seasonally or fine-tuning last-minute offers, these pricing tools give you a solid foundation to drive more bookings and boost profitability.

Go Further with Preno’s Dynamic Pricing

While our hotel pricing tools are perfect for manual benchmarking, Preno’s built-in dynamic pricing takes optimisation to the next level.

Our dynamic pricing feature automatically adjusts your rates across all connected OTAs, using real-time market data and your customisable rules.
This helps you:

  • Stay competitive during demand peaks
  • Maintain rate parity across channels
  • Maximise your revenue without lifting a finger

Explore Preno’s dynamic pricing tools and see how effortless revenue growth can be.

About the author

Kendra, the Marketing Content Manager at Preno, brings her expertise in Marketing and Communications to help hoteliers stay ahead of the curve. With a deep passion for the industry, she is committed to providing valuable insights and strategies for success.

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