Forecasting is an important strategy to get your head around in order to set your prices based on anticipated demand.  Not only that but with an accurate forecast of expected room revenue, you’re in a better position to prepare and stick to a manageable budget throughout the year. What is hotel price forecasting? Essentially it […]

For anyone operating in the hotel industry, maintaining consistent revenue is top priority. This also means having some flexibility and a readiness to adapt to market influences, seasonal fluxes and industry changes. In order to cash in on the good times and better prepare yourself for slower periods, here are 4 hotel pricing strategies to […]

Understanding market segmentation is essential to successful hotel revenue management.  It involves differentiating between different types of travellers who frequent your hotel, and grouping consumers with similar needs and buying behaviours into segments. With a clearer idea of your audience, you can then determine sales and pricing strategies that target a particular segment and better […]

For the past five years, Kiwi hoteliers and accommodation providers have been enjoying a steady rise in international visitor numbers – up almost 40 per cent over half a decade. Recently though, Tourism Industry Aotearoa chief executive, Chris Roberts, warned that this growth is set to flatline, saying that the days of double-digit growth are […]

As an industry, we’re prone to external influences that can have a huge impact on our revenue. Significant financial events, international trade, political and generational changes can all create shifts to which we, as business owners, must be able to adapt. To help protect yourself from the full force of these changes, having a plan […]

Every accommodation business wants to increase its revenue, this can be particularly tough in the hospitality industry. We’re sharing our top tips on how you can easily increase revenue for your hotel, motel or villa. Efficiently manage your time One of the easiest ways to increase revenue is to manage your time efficiently.  Implementing time-saving […]

Do you operate a seasonal accommodation? Or accommodation that has high and low seasons? Here are some ways you can make your business work for you during the low seasons. Increase marketing in other locations While it may be your low season, tourists travel at all times of the year. Increase your marketing at locations […]

Big data is here to help hoteliers better understand their guests preferences, resource needs, and inform their pricing and marketing.  In Part 2 of this series, we’ll look at how hotels can use this data since we’ve covered where to find the data you need in part 1. What hotels can gain from big data […]

As an accommodation owner, the focus of your business is likely centered around day-to-day running of your accommodation.  Much of the industry is set in a very old-fashioned way of how to do business. This means a lot of processes in the accommodation industry are outdated and in need of a revamp. This is especially […]

As an industry that experiences significant seasonal fluctuations, many hoteliers are accustomed to riding out quiet periods.  Many accept that a drop in revenue is just a reality that comes with the business. However as your peak season comes to a close, if you have some simple strategies in place, you don’t actually have to […]

Growing revenue is an important aspect for every business. Here are four strategies you can utilise to grow your revenue. Increase your marketing Promotions and advertisements go a long way in boosting your marketing. Focus on growing your accommodation brand visibility, recognition, and website to convert guests directly.  You can run advertising campaigns on Facebook, […]

There are a few trends that have had an influential presence on the guest experience this year, and we predict they’ll be just as influential in the year to come.  The accommodation industry will need to adapt their processes to be more guest-focused. Looking at these trends, we can see that more and more accommodations […]