Why Is a Small Hotel Booking System Important?

As a small hotel owner, you may be wondering if you really need a hotel booking system. After all, you can always just take reservations over the phone or through email. While it’s true that you can technically run your business without a reservation system, there are several good reasons why you should consider investing in one.

For starters, a reservation system can provide valuable data and insights about your guests. This information can be used to improve your business in a number of ways, from marketing to operations. In addition, a good hotel booking system will make it easier for you to manage your reservations and keep track of important details like guest preferences and special requests. This can save you a lot of time and hassle in the long run.

If you’re considering an implementing a booking system for your small hotel, keep reading to learn more about the benefits and what to look for when selecting one.

What is a small hotel booking system?

When we are looking for a hotel, we tend to look at different websites and their prices. Many websites also compare different prices in real-time for our convenience. As a hotelier, you cannot and should not rely on manually managing these bookings. If you try to do that, it is bound to lead to mismanagement, overlapping bookings, and a range of other issues.

A hotel booking system synchronises every aspect of hotel booking. It makes sure that your hotel keeps operating smoothly without any hiccups. It manages your bookings from different platforms and updates them in real-time within a centralised dashboard. By doing so, you can effectively prevent any wrong bookings, overlapping dates, price disputes, and so on. You can also use this system to track your reservations and keep track of important details like guest preferences and special requests.

What are the benefits of using a hotel booking system for your small hotel?

There are many benefits of using a hotel booking system, especially for small hotels. Here are some of the most notable ones:

Manage room availability and guest expectations

One of the most crucial aspects of managing a hotel is to not let the guests down. When you take bookings manually, there is always a chance of human error. This can result in overbooking, which can lead to a lot of disappointed guests. A hotel booking system helps avoid this by automatically managing your room availability and updating it in real-time on different platforms. When a room is booked, it is immediately made unavailable for further booking on every distribution channel. This ensures that your hotel does not overbook rooms and disappoint guests.

Automate and streamline the booking process

A hotel booking system automates and streamlines the entire booking process. This includes online bookings, phone bookings, group bookings, and so on. When you have a system in place, all you need to do is input the guest information once. The system will take care of the rest and update your availability across different platforms in real-time. This saves you a lot of time and effort in the long run.

In the same way, automating your booking process means you’ll have more time to tend to guests during their stay. This can help you improve guest satisfaction and encourage repeat business.

Improved security

When you manage bookings manually, there is always a risk of data breaches and leaks. This is because manual management usually involves storing sensitive information like credit card details in spreadsheets or email accounts. A hotel booking system helps improve security by storing all your data in a secure, centralised database. This data is encrypted and can only be accessed by authorised personnel.

A reservation system can provide valuable data and insights about your guests

Data is extremely precious in the modern information age. The more information you have about your guests, the better you will be able to serve them. A good hotel booking system will make it easier for you to manage your reservations and keep track of important details like guest preferences and special requests.

For example, when you have information about guests’ dietary preferences, you can prepare accordingly. The same applies to the type of room they prefer or what additional services they choose. This also includes data about how often they stay at your hotel and how much they spend. All this information can be extremely useful in improving your services and boost your bottom line.

Hoteliers often undermine the importance of data and insights. The reality is that these seemingly small aspects have a huge effect on the overall performance of a hotel.

Sell more rooms and upsell other products/services

Most hotels, small or big, offer a range of services beyond accommodation. This can include things like food and beverage, spa treatments, laundry, and so on. A hotel booking system gives you the opportunity to upsell these services to guests when they are making a reservation.

For example, when a guest is booking a room for their stay, you can offer them breakfast or laundry services at an additional cost. This is a great way to boost your revenue and provide guests with the convenience they crave.

With a hotel booking platform, upselling these additional services and products becomes much easier. You do not have to inform each guest about the services, and the guests will have all the necessary information on the booking platform itself. It saves time for both the hotelier and the guests.

Better manage your hotel room inventory

If you want to be successful in the hospitality industry, you need to have a good handle on your room inventory. This includes knowing how many rooms are available at any given time and keeping track of reservations.

A hotel booking system can help you keep track of your room inventory in real-time. This is extremely important when it comes to avoiding overbookings. It also allows you to see which room types are the most popular and adjust your prices accordingly.

Inventory management is a crucial part of running a hotel, but it can be quite challenging without the right tools. A good hotel booking system will make it much easier for you to keep track of your inventory and make the necessary adjustments.

Streamline your hotel’s operations

Small hotels often have to deal with a lot of paperwork and manual processes. This can include things like maintaining paper-based reservation records, sending confirmation emails manually, and so on.

A hotel booking system helps streamline your operations by automating many of these tasks. For example, you can set up automatic confirmation emails to be sent to guests when they make a reservation. This saves you a lot of time and ensures that your guests always have the latest information about their reservation.

In addition, a hotel booking system can help you track your staff’s performance and sales. This data can be extremely valuable in identifying areas of improvement and taking action to improve your hotel’s overall performance.

Build stronger relationships with your guests

The satisfaction of guests is the goal of any hotel. While a hotel small hotel booking system is useful for the employees of the hotel, it is equally beneficial for the guests. As a result, guests have a better experience overall.

A good hotel booking system allows guests to easily view information about their reservation and make changes if necessary. It also provides them with a convenient way to contact the hotel if they have any questions or concerns.

In addition, a hotel booking system can help you collect feedback from guests after their stay. This feedback is essential in identifying areas of improvement and ensuring that your guests are satisfied with their experience.

Overall, a hotel booking system helps you build stronger relationships with your guests. This leads to repeat business and positive word-of-mouth advertising for your hotel.

In conclusion, a hotel booking system is a valuable tool for any small hotel. It helps manage room availability, automate the booking process, get insights into guests, and improve security. It can also save you time, money, and help you boost your bottom line. If you are looking to improve your small hotel business, a hotel booking system is a great place to start.

Need an effective small hotel management system to help manage your business? Sign up for Preno’s free trial today.

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About the author

Preno's Marketing Campaigns Manager, Scott Martin, is a Kiwi marketer with experience in the hospitality sector in NZ & AUS. His industry knowledge is put to good use here at Preno, working alongside hoteliers to showcase ways technology can make their lives easier. He is also a passionate videographer, with a slight sausage dog obsession.

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