Why User Generated Content (UCG) Is Important for Hospitality Marketing
User-generated content is more important than ever for hotels. With travellers relying on online reviews, your hotel must have a good selection of user-generated content to show off its best side. In this blog post, we’ll talk about why user-generated content is so important for marketing hospitality, and give you some tips on how to encourage guests to share their experiences with your hotel.
What is user-generated content (UGC)?
User-generated content (UGC) is any type of content, including but not limited to text, videos, and photos, that is created by users of a product or service. This can be anything from a review of a hotel on TripAdvisor to an Instagram post about an amazing stay.
UGC is important for hotels because it provides potential guests with an honest, unbiased look at what your property has to offer. With online reviews becoming more and more influential in the travel planning process, UGC can be a make-or-break for securing bookings.
Why is user-generated content so important for hotels?
There are a few key reasons why UGC is so important for hotels. First, as we mentioned before, UGC provides potential guests with an honest look at what your property has to offer. This is especially important because people often trust reviews from regular consumers more than they do marketing materials from the hotel itself.
In addition, UGC can help hotels to save money on marketing costs. Instead of spending money on advertising and marketing campaigns, hotels can encourage guests to create content that will do the job for them. This is a great way to get organic promotion and reach a wider audience without spending your valuable marketing budget.
Finally, UGC can be a great way to get feedback from guests about their stay. By monitoring UGC platforms, hotels can quickly and easily see what guests are saying about their stay, both good and bad. This feedback is invaluable for making improvements to the guest experience.
How to encourage guests to create and share content of your hotel?
Now that we’ve talked about why UGC is so important for hotels, let’s talk about how you can encourage guests to create and share their content.
One of the best ways to encourage UGC is to offer guests an incentive for sharing their content. This could be anything from a discount on their next stay to a free breakfast during their current one. Whatever you choose, make sure it’s something that will entice guests to take the time to share their experiences.
You can also encourage guests to create UGC by making it easy for guests to share their content. This could be as simple as providing Wi-Fi in all guest rooms or having devices available for guests to use to post on social media.
Another way to get guests excited about posting content about your hotel is to create photo opportunities on your property. This can be anything from a beautifully decorated area to take photos in front of such as a flower wall, to a mirror placed strategically opposite a picturesque view. Get creative and have fun with it. This is a great idea as once it’s set up, you can walk away and watch the photos roll in.
Hosting a competition for a free return stay at your hotel is also a good way to encourage guests to share their experiences and get excited about shooting your hotel. Make sure to clearly outline the hashtags and handles that they need to include so that you can monitor all their entries, and watch the UGC roll in.
You can also make it easy for guests to leave reviews on popular platforms like TripAdvisor, Google, and Yelp. A great way to do this is to include links to your profiles on your website and in post-stay emails. The fewer steps to get to the platforms, the better, so pick where you’d like guests to leave reviews and include them everywhere you see fit.
In conclusion, user-generated content is a powerful marketing tool that can be used to promote your hotel and improve your online presence. While it’s important to encourage guests to create and share their content, it’s also important to make sure that you’re using UGC in an effective way. By following the tips outlined above, you can use UGC to reach a wider audience, save on marketing costs, and get valuable feedback from guests.
Need a PMS with a powerful booking engine? Trial Preno today for free!
Subscribe to our newsletter
Other Blogs you may also like
A day in the life of the Preno development team
Delivering & exceeding software development expectations For the Preno development team, their daily objective is to provide a software that is not only seamless and simple for hoteliers, but leading in the industry. They dedicate their time to learning the latest technology trends, listening to the customer voice, and implementing new and improved features. Whether […]
How to Improve Occupancy of your UK Hotel with a PMS
Are you a hotel owner in the United Kingdom looking for ways to increase occupancy rates? A Property Management System (PMS) can be an invaluable tool to help you achieve your goals. A PMS helps streamline processes and automate tasks, allowing you to focus on what matters most: increasing occupancy. In this article, we’ll discuss […]
Trends that will continue to influence the guest experience
There are a few trends that have had an influential presence on the guest experience this year, and we predict they’ll be just as influential in the year to come. The accommodation industry will need to adapt their processes to be more guest-focused. Looking at these trends, we can see that more and more accommodations […]
15 Hotel Lead Magnet Ideas: Grow Your Email Database Fast
Do you want your website visitors to sign up for your email newsletter? Then hotel lead magnets are exactly what you need. A lead magnet is a freebie that you offer in exchange for an email address. It can be anything from a PDF guide to a discount code. The key is to make sure […]
Boosting Hotel Occupancy Rates: A Comprehensive Guide
Achieving a high occupancy rate is a crucial goal for any hotel, given its direct impact on profitability. This blog post will delve into top strategies for boosting your hotel’s occupancy rate, emphasising the significance of this metric in gauging your hotel’s success. It’s important to note that the ideal occupancy rate can vary depending […]
How to grow a guest database to inform guest personalisation
Before you’re able to personalise a guest stay, you first need to have the right data. So how do you go about building and growing your customer database? And why do you need one? Why grow your database? A customer database is a great way to grow guest loyalty and encourage return stays. Repeat customers […]