20 Hotel Amenity Ideas That Will Impress Guests

Whether it be the busy business traveller in need of a peaceful night’s sleep, vacation-goers seeking local attractions, or event attendees wanting convenient accommodation, guests choose hotels for an array of reasons. But one thing remains a constant – the amenities and experiences your hotel provides can greatly impact your business growth. So, we’ve crafted a list of hotel amenity ideas that are guaranteed to win over any guest. But before we dive in, let’s take a moment to explore the world of hotel amenities a little further.

Definition of Amenities

An amenity is a feature or service that adds value and comfort to the guest experience.  These thoughtful additions go beyond mere necessities, encompassing a wide range of offerings that cater to the diverse needs and preferences of guests. From essential amenities such as high-speed Wi-Fi and impeccably clean linens to more indulgent luxuries like rejuvenating spa treatments and personalized concierge services. Hotels strive to provide a comprehensive array of options to enhance the stay of their esteemed guests.

Why Are Hotel Amenities Important?

Amenities play a significant role in shaping the overall guest experience and influencing their decision to return or recommend your hotel. In the hustle and bustle of our modern world, where guests have numerous options at their fingertips, you need to try to stand out from the crowd. Offering unique and desirable amenities can set your hotel apart from competitors and create a memorable stay for your guests. That’s why we’ve created a hotel amenities list you can explore for ideas—the options are endless.


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Factors to Consider When Choosing Amenities

Before deciding on which amenities to offer, it’s essential to consider the following factors:

  • Target market: Identify your target guests and understand their needs and preferences. For example, business travellers may prioritize high-speed internet and a well-equipped workspace, while families may appreciate child-friendly amenities like a kids’ club or pool.
  • Budget: Evaluate your budget and allocate resources accordingly. Prioritize amenities that align with your brand and target market, and consider partnering with local businesses to offer unique experiences at a lower cost.
  • Brand image: Your hotel’s brand identity should be reflected in the amenities you provide. For example, if you’re positioned as a luxury hotel, your amenities should reflect that through high-end products and services.
  • Local culture: Take inspiration from the local culture and surroundings to provide a unique and authentic experience for your guests. This can also help attract international travellers seeking an immersive cultural experience.
  • Competitor analysis: Research what amenities your competitors are offering and identify areas where you can differentiate yourself. Keep in mind that amenities should enhance the overall guest experience, not just be there for show.

Now, let’s explore some hotel amenity ideas that can impress and delight your guests. Remember, the key is to choose amenities that align with your brand and target market.

20 Hotel Amenity Ideas That Will Impress Guests

1. Personalised Welcome Gifts

Offering guests a gift that reflects their preferences or the local culture can create a memorable first impression. This can range from a hamper of locally sourced snacks and drinks to personalised welcome notes or curated gift boxes.

2. Smart Room Technology

Invest in smart room technology such as voice command systems, automated lighting and temperature controls, and digital assistants. These amenities not only add convenience for guests but also showcase your hotel’s modernity and innovation.

3. On-Site Wellness Facilities

Providing guests with the opportunity to relax and rejuvenate right at your hotel is always a hit. Consider offering amenities such as a spa, fitness centre, yoga or meditation classes, or even an outdoor garden for peaceful meditation.

4. Artisanal Toiletries

Upgrade from standard toiletry kits to luxury and locally made products. This adds a touch of indulgence for guests and also supports local businesses.

5. Pet-Friendly Amenities

Travelling with pets can be a hassle, so offering pet-friendly amenities such as designated areas for exercise or a special welcome pack can greatly appeal to guests.

6. Customised Minibar Options

Instead of the usual snacks and drinks, consider curating unique minibar options tailored to your guests’ preferences. This can include local delicacies, healthy snacks or even personalised cocktails.

7. Cultural Classes and Workshops

Collaborate with local experts to offer cultural classes or workshops based on the destination’s heritage. This can include cooking, language or craft classes, providing guests with an authentic and immersive experience.

8. Eco-Friendly Amenities

Incorporating sustainable amenities such as biodegradable toiletries, eco-friendly cleaning products, and recycling options not only appeals to environmentally conscious guests but also showcases your hotel’s commitment to sustainability.

9. Complimentary Bikes or Scooters

Providing guests with convenient transportation options such as complimentary bikes or scooters can be appealing, especially in areas with heavy traffic.

10. Local Food and Beverage Options

Partner with local businesses to provide guests with locally sourced and unique food and beverage options. This can include a locally brewed beer or a signature dish from a nearby restaurant.

11. Technology-Free Zones

In this digital age, offering technology-free zones such as libraries or lounges can be a welcome break for guests looking to disconnect and relax.

12. 24-Hour Room Service

Having the option for guests to order room service at any time can be a lifesaver, especially for those arriving late or leaving early.

13. Personalised Concierge Services

Provide guests with personalised recommendations and assistance through concierge services. This could include booking reservations, arranging transportation or planning activities.

14. Child-Friendly Amenities

Family travellers will appreciate amenities catered specifically to children, such as kids’ clubs, child-proofing options, or even complimentary toys and games.

15. Co-working Spaces or In-Room Offices

Cater to business travellers by offering co-working spaces or in-room offices with high-speed internet, printers and other necessary amenities.

16. Local Experiences

Partner with local tour guides or businesses to offer unique and authentic experiences for your guests. This could include guided hikes, food tours or cultural excursions.

17. Field Guide Package

Offer guests a field guide or map of the local area, highlighting must-see attractions and hidden gems. This adds a personal touch and helps guests navigate their surroundings.

18. Bath Butler Services

Elevate the traditional turn-down service by offering bath butler services where guests can choose from a variety of luxurious bath products to enjoy during their stay.

19. Self-Care Suites

Create designated suites or rooms dedicated to self-care, equipped with items such as yoga mats, meditation cushions, and skincare products for guests looking to unwind and practice self-care during their stay.

20. Borrowing Closet

For guests who may have forgotten an item at home, such as a raincoat or umbrella, offer a borrowing closet where they can borrow items for free. This helps guests feel taken care of and also minimises waste from disposable items.

As you can see, there are endless possibilities for hotel amenities that can impress and delight your guests. Remember to choose amenities that align with your brand and target market, and continuously innovate and update them to stay ahead in the hospitality industry. With the right amenities, you can create a memorable and unique experience for your guests, ensuring their return and positive reviews. So get creative and start implementing these ideas to wow your guests!

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About the author

Kendra, the Marketing Content Manager at Preno, brings her expertise in Marketing and Communications to help hoteliers stay ahead of the curve. With a deep passion for the industry, she is committed to providing valuable insights and strategies for success.

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