
How big data can help your accommodation increase revenue: Part 2
Big data is here to help hoteliers better understand their guests preferences, resource needs, and inform their pricing and marketing. In Part 2 of this series, we’ll look at how hotels can use this data since we’ve covered where to find the data you need in part 1.
What hotels can gain from big data
Hotels can expect to make smarter business decisions and grow their revenue by using insights gained from their data.
Hotels can know more about guest booking preferences; such as frequency of loyal guests, average stay duration, and popular room types. This can help you determine how to set room prices based on these different factors, ensuring you get the best rate for each room.
Data is crucial in helping you create an excellent guest experience that encourages returning guests. You can gain a lot of insight by looking at trends of previous guests. You can tailor promotions and recommendations by what you’ve learned from previous guests with similar preferences.
Customer satisfaction is key to the accommodation industry, but it can sometimes be hard to gauge. Most accommodations have a short window of opportunity to turn a bad customer experience into a good one. With big data, these businesses can collect customer data and identify problem areas quickly and efficiently.
It can help you implement data-driven pricing, where rates are flexed depending on the different influences like events, seasons, or holidays. The progression of the industry is in how accommodations big and small can optimise their revenue management, and using data to do this will ensure the best outcome.
Capitalise on your data
To fully capitalise on your data, the reports your property management system can generate will be key to your knowledge. Data should be accessible to all levels of staff, so they can make the best recommendations to guests and provide the best service possible. If they know how your property is performing and preferences of guests, they’ll be able to provide personalised service to every guest.
Big data helps you make faster, better decisions when it comes to running your accommodation.
Exceeding guests’ expectations and offering an unforgettable experience at all times continues to be important for accommodation operators. As the industry continues to innovate, and where OTAs look to become experience platforms, accommodation owner’s can only become more competitive when it comes to the guest experience.
If you are looking to make sense of your data, look no further than Preno. The simple hotel property management software, to help you manage your data easier. Give Preno a try by signing up to a free trial or by contacting our customer success team here.
Subscribe to our newsletter
Other Blogs you may also like

Strategies for Reducing Dependency on OTAs in Your Hotel Business Model
There is a very common concern among hotel managers regarding their reliance on Online Travel Agencies (OTAs) for bookings. While OTAs may offer a quick and efficient way to attract guests, they come with high commission fees, which can significantly impact a hotel’s bottom line. In this article, we’ll explore some strategies for reducing dependency […]

The Best Front Desk System for Small Hotels
In the bustling world of hospitality, the front desk serves as the heart of every hotel operation, especially for small hotels where every interaction counts. A good front desk system not only streamlines operations but also enhances the guest experience, making it an indispensable tool. This blog post will delve into the importance of a […]

Bill to room made easy with Lightspeed Kounta POS and Preno
Opening a restaurant, bar, or retail store on your property shouldn’t mean you have to do more admin. Using smart tools can free up valuable time and make the operational side so much easier to manage. This is where Lightspeed Kounta POS and Preno can help. Lightspeed Kounta POS is a powerful point-of-sale system that […]

What Airbnb Trips mean for hoteliers
Airbnb Trips Airbnb announced and launched ‘Trips’ last week, bringing additional services to their rental accommodation platform. They aim to cover the entire travel experience. Airbnb users can book experiences designed and led by local experts, like chefs and street artists. They can also discover thousands of local spots, recommended by locals and their host […]

Hotel industry covid-19 tips: surviving as a hotelier during a global pandemic
Travel industry response: will the hotel industry survive covid-19? Covid-19: the topic of 2020. It is without a doubt that every industry has seen stressful impacts from the global pandemic that has befallen us this year – but for the travel industry, the impact has been exponential. No longer are we able to travel internationally, […]

Motel decorating ideas: 5 room styles to rejuvenate your property
Searching for inspiration to refresh your motel room design? Whether you’re a new or existing motel owner, you’ve landed here because you’re searching for unique and inviting motel interior design ideas. And you’ve come to the right place. When considering how to decorate a motel room, remember that your property is a home-away-from-home. When travellers […]