How can you use the low season to improve your accommodation business

Do you operate a seasonal accommodation? Or accommodation that has high and low seasons?

Here are some ways you can make your business work for you during the low seasons.

Increase marketing in other locations

While it may be your low season, tourists travel at all times of the year. Increase your marketing at locations that have holidays.

Focus on social media

Take time to be active and grow your social media presence. The low season gives you time to have those personal interactions through social media, and remain top of mind when high season comes around.

Reach out to publications

Editors and journalists usually have contents planned a fair bit ahead of time. Use this to your advantage and land a feature just as you’re about to go into high season. This will help drum up interest and grow your accommodations brand.

Grow your knowledge and your network

Use this low season to attend educational events or networking events. Get to know the people and trends within your industry and gain new partnerships and skills to be prepared for high season.

ENJOYING WHAT YOU’RE READING? JOIN OUR NEWSLETTER EMAIL LIST​​

Join our newsletter list & receive helpful hotelier tips & tricks, industry trends & more!

Ask customers for feedback

Customer feedback and reviews are important, but it also takes time to ask for them. Use this time to ask guests to leave you reviews, run a competition for a gift card or voucher for a random reviewer in exchange for their time.

Check on your business performance

Being prepared for high season is important for growing your revenue and profit margins. Assess what went right, and what you could do better to increase performance next high season. During low season periods, use this time to forecast, do resource planning and have a look at your pricing strategies.

Want to automate your bookings management during the peak season?

Discover how Preno’s simple hotel management software can help you make decisions faster. To sign up for our 7-day free trial click here, or get in touch with our friendly customer success team.

Transform Your Guest Experience With Preno

With Preno, seamless management is just a click away. Embrace the future of hospitality with our free trial, no strings attached.

About the author

Amelia is Preno’s CEO and Co-Founder. As a former hotelier, she enjoys writing about the latest hotel industry news and trends.

Subscribe to our newsletter

Other Blogs you may also like

Using Cloud-Based Hotel Management for Greater Flexibility

Using Cloud-Based Hotel Management for Greater Flexibility

Staying ahead of the competition means adopting innovative technologies. For hotel owners, managers, and industry professionals, cloud-based hotel management systems provide a dynamic and

Cost-Saving Strategies For Hotels: How To Reduce Your Expenses

Cost-Saving Strategies For Hotels: How To Reduce Your Expenses

Running a hotel is no small feat. From ensuring customer satisfaction to managing day-to-day operations, the tasks are endless. One critical aspect that requires

Hotel Housekeeping: Tips & Tricks for Clean Hotel Rooms

Hotel Housekeeping: Tips & Tricks for Cleaning Hotel Rooms

If you’re a hotelier, hotel housekeeping is one of your most important duties to manage. Guests expect a clean, organised room when they check

Sites Like Airbnb To List Your Property On

Sites Like Airbnb To List Your Property On

The sharing economy has transformed the way we travel and stay. Airbnb, the pioneering platform that introduced the world to this new model, has

The Hotel Star Rating System for Hoteliers

The Hotel Star Rating System for Hoteliers

In the competitive world of hospitality, the hotel star rating system is a crucial aspect that can make or break your business. For hoteliers,

What Is A Resort? A Complete Guide

What Is A Resort? A Complete Guide

Ever wondered what sets a resort apart from a regular hotel? Or how hotel owners can enhance the resort experience for their guests? In

Increase Your Revenue with Dynamic Pricing

On average our customers make $835 more each month – more than enough to pay for Preno!