Five tips to drive direct bookings for your hotel
Driving direct bookings can be challenging with the competition from Online Travel Agents (OTA). Here we outline five ways to market your property to drive direct bookings.
User-friendly website design
Your website is an extension of your property, so make sure it is easy to use and informative. Having a user-friendly website design will help guests navigate your website to access all the information they need. Your guests will be looking for imagery of your property, so make sure your images are professional. Be sure to have the booking button in a prominent place on your website too; you want to make it easy for them to book directly with you.
An extension of your website is the mobile platform for your website. Make sure your website is optimized for mobile users, and make it easy for them to book directly from their mobile devices. You’ll want your mobile website to have all the important features of your desktop website too.
You can offer targeted discounts to guests who have previously stayed with you, or who are on your mailing list. These don’t always have to be a discount in rate, but can be complimentary services like free breakfast. Having value-added packages will encourage guests to book directly with you.
Make sure you are listed with a channel manager. They will help you with listings across different Online Travel Agents. When customers see your listing on an OTA, they generally go to check out your website. Here is where you can capitalise on good website design and gain a direct booking. Make sure you link back to your website on social media and review sites too. That will help drive direct bookings from multiple platforms. (E.g. Preno offers its very own channel manager as an add-on to its PMS, and also integrates with leading channel managers STAAH & SiteMinder.)
The best way to ensure direct bookings is to provide an excellent guest experience when they stay with you. Once they have experienced your service, the next time they return to the area, you can be sure they’ll be booking with you. You can also keep in touch with them after their stay, let them know of any new services, improvements, or specials! Having a database of customers can drive direct bookings through email marketing.
Direct bookings help you maximise your profit margin. Capitalising on good website design, customer communication and satisfaction will help you generate more direct sales.
Want to know how Preno can help? Contact us today!
Subscribe to our newsletter
Other Blogs you may also like
10 Ways To Improve Your Independent Hotel Digital Marketing
Independent hotels have unique challenges when it comes to marketing and standing out amongst larger, branded hotels. However, utilising digital marketing strategies can greatly benefit independent hotels in driving business and increasing visibility among potential guests. Continue reading to discover 10 ways independent hotels can improve their digital marketing efforts. What is digital marketing? Before […]
A Comprehensive Guide to Hotel Distribution Strategies
Are you looking to understand online travel agencies and how they can help your hotel? We cover all this and more in this guide.
Could Implementing Green Initiatives Save Your Hotel Money?
Are you a hotel owner, manager or investor looking for ways to save money and be more environmentally friendly? Have you heard about sustainability in hotels but don’t know where to start? Don’t worry – this article has got you covered! We’ll answer all your questions about sustainability in the hotel industry, from how it […]
The importance of a Property Management System in the Hotel Industry
Why a smart all-in-one software system will transform your hotel business The right property management system (PMS) is a key factor in hotel success. Having a system that makes front desk workflows easy, will create a seamless guest experience. More accommodation business recognise the need to work as efficiently as possible to streamline operations. Working […]
How to sell a hotel property (& how a smart hotel management system can help speed up this process)
Preparing your property to sell, & handing it over in a seamless, stress-free process Deciding to sell a hotel can be a daunting task. The process holds a lot of weight, because not only will you be closing a chapter in your career, and saying goodbye to a business you worked hard to grow – […]
Top 10 Differences Between Serviced Apartments and Hotels
When it comes to choosing accommodation for your travels, there are various options available, including hotels and serviced apartments. While both offer a place to stay away from home, there are distinct differences between the two that can significantly impact your experience. In this blog post, we will explore the top ten differences between hotels […]