How automation is helping hoteliers deliver the best guest experience

As the guest experience becomes an important part of hotels, they are adopting key technologies to help improve the experience. One of these is the automation and machine learning a website chat tool can deliver.

Automation can help hoteliers tailor guests experiences through the use of machine learning. Data points can be mapped to give a fuller profile of a guest, and hoteliers can more accurately distill guest preferences. Machine learning can help accomplish more than you could getting a guest to fill out a form upon check in. Machine learning can also help make an anonymous online booking a detailed guest profile through comparing certain data points. You can use a relevant guest profile to fill in any details you didn’t already have.

An unparalleled guest experience

Hotels can use machine learning to provide a consistent guest experience. Through the use of online chat, machine learning can help answer simple questions 24/7. It can also encourage visitors on the website to book directly with the hotel. Providing a consistent and personalised guest service will set your hotel apart in brand and in service. Having a property management system that captures rich guest data will also be important in delivering a great guest experience. Being able to build guest profiles with contact information, location, and any preferences will be extremely valuable in encouraging a return stay.

Automation will free up your staff

Staff will spend less time doing admin and more time delivering a better guest experience. While machine learning can automate the simple questions, you still need your staff to be able to anticipate guest needs. Questions about your breakfast menu or whether you offer certain facilities is something that can be automated. Freeing your staff from answering those questions will give them the opportunity to talk to guests about their stay and the local area, and not be a means of checking a guest in.

Automation and machine learning will be key in staying competitive

Machine learning, automation, and new technology will be key to enable staff to enhance the guest’s experience. As the industry continues to change, technology that saves hoteliers time will be the key to success. Start building your efficient tech stack with Preno’s hotel management system.

To find out more get in touch with one of our friendly account managers with us or sign up here for a free 14-day trial.

Search Preno Blog

Explore our Topics

About the author

Amelia is Preno’s CEO and Co-Founder. As a former hotelier, she enjoys writing about the latest hotel industry news and trends.

Subscribe to our newsletter

Other Blogs you may also like


Are you ready for summer?

Tourism numbers predicted to break records again this summer for our southern hemisphere customers. Are you and your property prepared? Here’s a handy last minute checklist to help you prepare. As always, our team at Preno is available if  you need any help or advice. 1. Check online rates against your available occupancy > Review your […]


How To Automate Your Airbnb Operations and Save Valuable Time

What would you do with up to 70% more time? That’s what automation could deliver.  As an Airbnb host, your routine operations can pile up fast. Automation runs a portion of your business so you don’t have to, which frees your time, cuts costs and boosts efficiency. And while you may think you’re too small […]


Different types of accommodation that Preno fits with seamlessly

The hospitality industry is home to a wealth of accommodation types – each designed to suit varying travellers, with varying expectations. From hotels to motels, to campgrounds and luxury lodges – there are many different types of accommodation and property scales. Some have a few rooms, some have hundreds – and each are unique in […]


What Key Features Should Your Hotel Housekeeping Software Have?

As a hotel manager, you know that housekeeping is one of the most important departments in your business. After all, it’s the housekeepers who ensure that your guests have a clean and comfortable stay. But managing a housekeeping department can be a challenge, especially when it comes to scheduling and tracking employee productivity. That’s where […]


How to grow your revenue post-peak season

As an industry that experiences significant seasonal fluctuations, many hoteliers are accustomed to riding out quiet periods. Many accept that a drop in revenue is just a reality that comes with the business. However as your peak season comes to a close, if you have some simple strategies in place, you don’t actually have to […]


How To Choose a Resort Management Software for Your Business

What is Resort management software? If you’re a resort owner, then you know that there’s a lot more to your job than what an average hotelier has to deal with. This is because you have to cater to the needs of a market that requires travel and recreation. To make your life easier and fulfil […]