How To Get More Reviews on Airbnb & Should You Respond to the Negative Ones?
When it comes to online vacation rentals, competition is strong. Your guests place high importance on reviews and online opinions to help them wade through the options. It makes sense – people don’t want to arrive and be disappointed. And it’s comforting to know that the people who stayed there before had a good experience.
Why are reviews important for your listings on Airbnb?
Aside from growing your credibility, more reviews mean more traffic to your listing. The Airbnb algorithm prioritises a listing by the number and quality of guest reviews it has. So, more listings will boost your ranking on the platform, meaning more eyes on your property which leads to higher demand. You’ll be able to leverage the growing demand to charge a higher rate and make more profit per stay.
How to get more (good) reviews
Provide a great guest experience
One of the best ways to ensure a good review is to go the extra mile. Providing personalised touches or gifts that make the guest feel special will leave a lasting impression. And if they appreciate the extra effort, it will trump any small complaint they may have had during their stay. So, why not leave them some homemade baking with a handwritten note, brochures and recommendations for the area, a bottle of wine or a gift basket. Reviews are the single most important aspect of Airbnb marketing, so think of these as marketing costs with great ROI.
Messaging your guests at the right time with the right information makes you a personable host. Your guests feel taken care of but they don’t feel intruded upon. Being attentive, even when you’re managing more than one property, is easy with Preno management software. You can automate personal messages to your guests at every step of the stay. Checking in regularly also allows you to fix any problems as they arise. This will also help to avoid any bad reviews.
Automated review requests
Ask, and then ask again. Reviews are important enough to warrant nagging your guests. But it has to be done in the right way. Once you leave your guests a review, they will first receive an automatic reminder through Airbnb to give you one back. But if they ignore it, it’s essential to follow up.
That’s when it’s great to have Airbnb management software like Preno. The software will automatically send professional emails requesting them to leave you a review. If they give you a review, the system takes note and thanks them. If not, the guest receives another email.
What if you get a bad review?
Bad reviews never feel good, but they’re not the end of the world. In most cases, they can be turned into a positive. Here’s what to do when a 1-star pops up.
Have it removed
First of all, if the bad review is genuinely incorrect (and Airbnb agrees with your argument), you can have it removed. It’s always worth a try. You can do this by contacting Airbnb directly.
Turn it into a positive
It might seem like getting a negative review is all bad, but if your future customers have seen that you respond proactively and even made up for a bad experience, they’ll trust you even more.
Start by remaining calm and professional. We recommend replying to every bad review quickly – this lets you address their concerns, make amends and clear up any misunderstandings before they spiral even further.
In your response, show your appreciation – even if you don’t exactly feel grateful for the criticism at the time. Think about it, a customer has made the effort to give you feedback and a chance to improve your offering. So make sure to reply with gratitude for their remarks, sympathy for their experience and urgency to solve the problem and do better next time. This way, future guests can see that the issue is fixed and that you’re an attentive and caring host.
Reviews are Airbnb gold
If you’re keen to grow your Airbnb business, reviews might be the only marketing that matters. Once you have a great guest experience to provide, the rest is easy. With good Airbnb management software like Preno, your communication and review requests will all be automated to suit your needs. So you’ll be improving your chances for a 5-star review and also saving yourself time and stress. No matter how many properties you’re handling at once, Preno will ensure customer service is consistent. You’ll be laughing all the way to the top of the search page.
To grow your business with better service and more reviews – try Preno for free today.
Subscribe to our newsletter
Other Blogs you may also like
How to promote a hotel online
The ins and outs of hotel online marketing. A lot has changed in the last 20 years of hotel marketing. Where newspaper ads and brochures once ruled the roost, today’s world is well and truly digital. In 2020, promoting your hotel online isn’t just a nice-to-have; it’s an absolute necessity. Knowing how to make your […]
Understanding hotel price forecasting
Forecasting is an important strategy to get your head around in order to set your prices based on anticipated demand. Not only that but with an accurate forecast of expected room revenue, you’re in a better position to prepare and stick to a manageable budget throughout the year. What is hotel price forecasting? Essentially it […]
Choosing the Right Bed and Breakfast Booking System: Tips to Get Started
When it comes to choosing a bed and breakfast booking system, there are many factors to consider. But with so many options on the market, how can you choose the right one for your business? In this blog post, we’ll share some tips on how to choose a bed and breakfast booking system that’s right […]
5 reasons why TripAdvisor is important to your hotel
TripAdvisor reviews have the power to make or break a guests decision to stay with you For years, TripAdvisor has held significant weight in the tourism and hospitality industries. Almost every hotel and tourism operator in the world is listed on TripAdvisor (and if they’re not, they should be). But how did TripAdvisor become so […]
Your Ultimate Guide: List of Online Travel Agencies in 2024
Online Travel Agencies, also known as OTAs, have changed the way we plan and book our travels. These online platforms act as intermediaries between travellers and travel service providers, offering a wide range of options for flights, hotels, car rentals, and other travel-related services. Over the years, OTAs have significantly grown in popularity and have […]
PMS Integration: Why It’s Key to an Effective Hotel Business
As a hotel business, having an effective and integrated property management system (PMS) is crucial for managing reservations, guest interactions, and overall operations. Without a PMS, tasks such as booking rooms and tracking payment would be much more difficult and time-consuming. Not only does a PMS streamline processes, but it’s the key to running an […]