How you can incentivise guests to book directly

Direct bookings are a great way to capture important guest information and tailor the guest experience.  With the multitude of online travel agents, direct bookings aren’t always the most popular avenue for bookings, but this can be changed with a few incentives.

Complimentary airport or city shuttle

Providing complimentary transport to and from some key areas of interest could be a great way to incentivise guests to book directly with you. Transport can be challenging especially after a long day of travel, and guests will appreciate this option as a direct booking perk.

Early check-in and late check-out

Whilst most guest know early check-in and check-out can be requested, for guests who book directly with you, tell them this will be a guaranteed perk. This is a great incentive, as guests likely want to freshen up or get some rest after a long day of traveling.

Gift voucher for another on-site facility

A great way to upsell and promote other facilities on-site, offer guests a gift voucher to your restaurant or spa as a thanks for booking directly.

Child-friendly benefits

You can offer guests who book directly a selection of child-friendly benefits. Include options like movies, games, and coloring packs that children can take advantage of during their stay with you.

Room upgrade

This is a great incentive to encourage guests to book directly. If you don’t have a room to upgrade them to, you could include some special in-room amenities like luxury teas or a coffee machine.

Complimentary parking

If you usually charge for parking, or valet, offer this service free to guests who are booking directly.

Use a combination

You can use a combination of these offers to incentivise guests to book from your website. This may also help guests who are just browsing, to convert on your website. Direct bookings are a great way to develop returning guests that book directly.

Preno’s hotel property management software makes bookings, billing and admin so much easier. If you want to find out how to streamline your admin, sign up with Preno’s 14-day free trial or get in contact with on of our friendly customer success team members.

Search Preno Blog

Explore our Topics

About the author

Amanda is Preno’s content strategist, with added skills in copywriting and digital marketing. Working across Marketing & Sales, she enjoys writing content that covers trends, tips, and resources that help empower hoteliers.

Subscribe to our newsletter

Other Blogs you may also like


The Importance of a Hotel Reservation System Software in the UK

The hospitality industry in the United Kingdom has seen significant growth in recent years, with more and more tourists flocking to this beautiful country. With such a competitive market, hoteliers need to have an efficient and reliable system in place to manage their reservations and operations. This is where hotel reservation system software comes into […]


Hotel industry covid-19 tips: surviving as a hotelier during a global pandemic

Travel industry response: will the hotel industry survive covid-19? Covid-19: the topic of 2020. It is without a doubt that every industry has seen stressful impacts from the global pandemic that has befallen us this year – but for the travel industry, the impact has been exponential. No longer are we able to travel internationally, […]


Housekeeping in the Hospitality Industry: Do’s & Don’ts

Welcome to the wonderful world of hotel operations. Housekeeping is one of the most important roles in any hospitality business, and it can make or break a customer’s stay.  If your customers see a gleaming room when they enter, they will be more likely to come back. However, if you don’t provide good service, they […]


How Hotel Reservation Systems grow your REVPAR

As a hotelier or hotel manager, how do you measure your hotel’s success? Does profitability count, or do you consider growth as an essential factor? How about occupancy rates?  One of the hotel industry’s most common success indicators is RevPAR. Here’s a look at RevPAR, why it’s crucial for your business, and how a hotel reservation […]


Hotel Industry Trends: The Future of Hospitality in 2023

After a tumultuous couple of years, 2023 is finally granting some reprieve and normality across many industries, hospitality being one of them.  The world is slowly returning to familiar paths, and organisations are finally able to focus on what they do best once again. The hospitality sector was one of the most impacted areas during […]


6 Ways To Capitalise on Events Near Your Hotel To Increase Revenue

Businesses in the hotel industry often find that they are busiest during special events. These events can provide a great opportunity to capitalise on the influx of guests and generate more revenue.  However, it’s not always easy to know exactly how to take advantage of these events. In this blog post, we will discuss six […]