
How the local community can help grow your hotel brand and presence
As hotels and accommodation providers looking to compete with the sharing economy, the local community will become even more important to define and differentiate a hotel’s brand. As more travellers seek to have unique and local experiences, it will be important that your accommodation is at the heart of these efforts.
Highlighting the best your region has to offer, will create an authentic experience for your guest, and by partnering with the local community it benefits tourism for your region as a whole.
The positive impact of being environmentally friendly
The travel and tourism industry is reliant on the quality of the surrounding environment. So investing in reducing your environmental impact is beneficial for your brand and community.
Having an environmentally-friendly program in place can help offer your property credibility and have a positive impact on your brand. It also saves overheads and helps reduce the bottom line.
Hire from your local community
Sourcing labour and resources from your local community can help other local businesses generate revenue. It also reduces your carbon footprint and develops positive business relationships.
Investing in your local community will stimulate growth, and will help draw guests to your region. There are a few growth strategies a provider can implement to grow revenue.
Grow the local tourism industry and economy
You can partner with many local organisations or vendors to help promote local talent, produce, and activities. You can do this by partnering with a local art group to showcase some local artistic talent, or partner with a local vendor or tour operator to showcase a product or experience unique to your region.
This helps create a unique, local flare for your property. As well as promote local artists and vendors through the amenities you offer, creating a point of differentiation for your hotel brand.
Brand recognition through community events
Contribute to community events and projects, getting involved in these can boost community relationships. This also helps to grow your hotel brand and creates brand recognition, which can help when marketing to the local population. While they may not always need a room, your hotel can still offer a place for people to meet, eat, or host business events.
It’s an easy way to mobilise the local population to take advantage of the facilities your provide, and helps generate revenue for other facilities you offer.
Word of mouth marketing
Supporting your local community has many benefits, especially the development of positive business relationships within the community. Getting involved in your community allows you to capitalise on word of mouth marketing. Recommendations from other local providers can go a long way in driving guests to your hotel.
To find out more about how you can save time on admin tasks and more time creating exceptional guest experiences, get in touch with Preno, the simple, but clever hotel property management software for accommodation providers.
Subscribe to our newsletter
Other Blogs you may also like

Airbnb Marketing Strategy: 10 Unique Tactics To Succeed
The sharing economy has revolutionised the way we travel and experience new destinations. As an Airbnb host, you must navigate a highly competitive landscape to attract guests and generate revenue. To help you stand out from the crowd, we’ve compiled a list of 10 unique marketing tactics that go beyond conventional strategies. Implement these actionable […]

10 of the Most Popular Preno Features You Might Have Missed
Are you a Preno user? If so, have you taken advantage of all the platform has to offer? If not, now is the time to start exploring! We’ve rounded up 10 of the most popular Preno features that you might not have known about. 1. Auto-Emails As a hotelier, staying on top of communication with […]

The importance of a Property Management System in the Hotel Industry
Why a smart all-in-one software system will transform your hotel business The right property management system (PMS) is a key factor in hotel success. Having a system that makes front desk workflows easy, will create a seamless guest experience. More accommodation business recognise the need to work as efficiently as possible to streamline operations. Working […]

Top Features of an All-In-One Hotel Property Management System
If you manage a hotel, then you know how important it is to have a good property management system (PMS) in place. A PMS can help you keep track of your inventory, guest information, bookings, and more. It can also help you save time and money by automating some of your front desk operations. There […]

A day in the life of the Preno development team
Delivering & exceeding software development expectations For the Preno development team, their daily objective is to provide a software that is not only seamless and simple for hoteliers, but leading in the industry. They dedicate their time to learning the latest technology trends, listening to the customer voice, and implementing new and improved features. Whether […]

Meet the team: Max
This week we chat to our CTO Max. As a co-founder of Preno, Max has some fun memories to share about Preno’s early days, when Preno was just a team of two! What are some fun memories you have from Preno’s early days? For a while Amelia and I would work from one desk at […]