Top 10 Online Travel Agencies (OTAs) of 2023

The rise of the internet and digital technology has revolutionised how we plan and book vacations and travel. Online Travel Agencies (OTAs) have become increasingly popular over the last few years due to their ability to offer convenience, affordability, access to unique deals, and comparative prices. In this blog post, we will explore the top 10 Online Travel Agencies of 2023, and discuss the benefits of using OTA’s to connect to guests through your property management software.

Top 10 Online Travel Agencies for 2023

1. Expedia

Expedia is more than just an online travel agency – it’s a one-stop-shop for all your travel needs. In addition to flights, hotels and car rentals, Expedia offers a range of other travel products including activities, tours and attraction tickets. With its extensive selection of experiences available in destinations around the world, travellers can easily plan and book their entire itinerary through Expedia. The website and mobile app also offer helpful tools such as trip planning guides and destination recommendations to help customers make informed decisions about their travel plans. What’s more, Expedia’s loyalty program not only rewards customers for their bookings but also offers exclusive member-only deals and perks.

2. is a global leader in online travel bookings, offering a wide range of accommodation options including hotels, resorts, apartments, villas and more. With over 28 million listings worldwide, has something for every type of traveller. The website and mobile app are easy to use and offer flexible search options to help travellers find the perfect place to stay. What sets apart from other online travel agencies is its price match guarantee that ensures customers get the best possible deal on their accommodation bookings. Additionally, provides excellent customer service with 24/7 support and a user-friendly interface that allows for easy booking modifications or cancellations.

3. Agoda

Agoda is a well-established online travel agency (OTA) that has made a name for itself in the Asia-Pacific region, providing travellers with an extensive range of hotels and accommodation options to choose from. With its user-friendly website and mobile app, Agoda makes it easy for customers to search and book accommodations based on their budget, preferences, and location. What sets Agoda apart from other OTAs is its commitment to providing competitive rates on hotels while offering access to unique deals and packages.

Interested to learn more about Hotel Channel Managers

Subscribe and you'll receive an information pack with everything you need to know about hotel channel managers. 

4. is a leading online travel agency in China that has made a name for itself by providing travellers with an extensive range of travel services. From flights and hotels to car rentals, train tickets, insurance services, and more – offers it all under one roof. With its user-friendly website and mobile app, makes it easy for customers to search and book their travel needs based on their preferences and budget. People use because it provides them with the convenience of booking all their travel arrangements in one place while also offering competitive prices and excellent customer service.

5. Hostelworld

Hostelworld is a popular online booking platform that specialises in connecting budget-conscious travellers to affordable and quality hostels around the world. They offer an extensive database of over 17,000 properties in more than 178 countries, making it easy for travellers to find accommodations that suit their needs and preferences. Hostelworld’s user-friendly website and mobile app allow customers to search for hostels based on location, price range, and amenities. People use Hostelworld because it provides a cost-effective way to travel while also offering unique opportunities to meet fellow travellers from all over the world.

6. Despegar

Despegar is a popular online travel agency that offers a wide range of services to travellers. Travellers choose Despegar because it provides them with an easy and convenient way to book flights, hotels, car rentals, and other travel-related services. What sets Despegar apart from other OTAs is its ability to provide personalised recommendations based on the user’s search history and preferences. Additionally, Despegar offers competitive pricing and exclusive deals that are not available on other platforms. With a user-friendly interface and excellent customer support, it’s no wonder why so many people choose Despegar for their travel needs.

7. Hotelbeds

Hotelbeds is a leading global bedbank and B2B provider of travel services. They specialise in providing accommodations, transfers, tours, and other travel-related services to travel agents, tour operators, and other travel industry professionals. Hotelbeds offers a wide range of accommodations from budget-friendly hostels to luxurious 5-star hotels all over the world. People use Hotelbeds because they offer a vast selection of properties at competitive prices, making it easy for travel industry professionals to provide their clients with high-quality travel experiences while maximising their profits. Additionally, Hotelbeds’ extensive network allows them to offer unique and exclusive experiences that may not be available through other channels.


VRBO, which stands for “Vacation Rentals by Owner,” is a platform that allows people to rent out their vacation homes or properties to travellers. VRBO offers a wide range of accommodations, from cozy cabins to luxurious villas, providing travellers with a unique and personalised vacation experience. People use VRBO because it offers more space and privacy than traditional hotels, as well as the ability to cook meals and enjoy other amenities that may not be available in a hotel setting. Additionally, renting through VRBO often allows travellers to save money compared to booking a hotel room.

9. Airbnb

Airbnb is a platform that allows people to rent out their homes or rooms to travellers. Airbnb offers an affordable alternative to traditional hotels, and also provides a unique way to experience a new city or destination. People use Airbnb because it is often cheaper than a hotel, and it also allows them to meet new people and experience a city in a more personal way. Additionally, Airbnb offers a wide variety of unique and interesting accommodations, from renovated vintage buses to exclusive luxury apartments.

10. Mr & Mrs Smith

Mr & Mrs Smith is an innovative travel company that specialises in curating and providing access to exclusive luxury hotels around the world. People use Mr & Mrs Smith because they offer a variety of services, from planning romantic getaways to booking dream honeymoons. They also provide access to a network of luxurious properties with unique amenities and experiences, such as spa weekends, private villas, and unique cultural activities. Additionally, Mr & Mrs Smith provides exclusive discounts on their properties that can’t be found anywhere else.

Benefits of using an online travel agency for travellers

OTAs offer convenience and affordability when it comes to booking flights, hotels, car rentals and more. Many OTAs offer exclusive deals to loyalty program members such as discounted prices on certain destinations or activities. Additionally, most OTAs have a user-friendly interface that makes it easy for customers to compare prices quickly and easily before making a purchase. This can help customers save time and money when planning their next trip.

Why hotels should list their accomodation on OTAs?

The online travel industry is rapidly growing, and it’s important for hotels to have a presence on OTAs in order to reach more customers. By listing their accommodation on an OTA, hotels can increase their visibility and reach new potential customers who might not have found them otherwise. Additionally, OTAs offer exclusive deals and discounts that can help hotels to attract more customers. OTAs also make it easy for customers to compare prices and find the perfect accommodation for them, which can lead to increased sales and higher occupancy rates.

By taking advantage of the services offered by an OTA, hotels can reach new customers and increase their bookings. This can help hotels to maximise their profits and improve their bottom line.

How hotels can list on multiple OTAs easily?

Many OTAs offer a “channel manager” feature that helps hotels manage their listings on multiple OTAs without extra manual effort. With a channel manager, hotels can update their availability, pricing, and other information in one place and it will automatically sync with the other OTAs. This saves time and energy for hotel staff and allows them to focus on other areas of their business. Additionally, channel managers help ensure accurate information across all OTAs so customers can easily find the most up-to-date information about a hotel’s availability and pricing.

If you’re looking for a channel manager that syncs with all the OTAs listed above, we recommend Preno. Preno connects to all of the top OTAs, allowing hotels to easily and quickly update their listings in one place. Plus, Preno makes it easy for hotels to track performance across all channels, enabling them to make informed decisions about their marketing strategy.

In conclusion, OTAs have become increasingly popular over the last few years due to their ability to offer convenience, affordability, access to unique deals, and comparative prices. For hotels, listing on an OTA is a great way to increase visibility and reach new customers. Additionally, using a channel manager such as Preno makes it easy for hotels to quickly update their listings across all OTAs without extra manual effort. By taking advantage of the services offered by online travel agencies, hotels can maximise their profits and improve their bottom line.

Search Preno Blog

Explore our Topics

About the author

Kendra, the Marketing Content Manager at Preno, brings her expertise in Marketing and Communications to help hoteliers stay ahead of the curve. With a deep passion for the industry, she is committed to providing valuable insights and strategies for success.

Subscribe to our newsletter

Other Blogs you may also like


How Preno’s Dynamic Pricing Gained The Pink Hotel an Extra $18.64 per Booking

Earlier this week, we announced the release of Preno’s highly anticipated tool—Dynamic Pricing. Specifically designed for hoteliers, this tool works in the background constantly adjusting room rates for properties. It increases the price of a room as demand increases, allowing hoteliers to increase additional revenue from their limited number of rooms. In preparation for the […]


Is Online Communication Important in the Hospitality Industry?

In the hospitality industry, online communication refers to the various ways that businesses communicate with their customers and clients through the internet. This can include everything from setting up a website and social media accounts to using online booking systems and even communicating via email or chat. Do you know why online communication is important […]


How to personalise a stay for group bookings

Group bookings have their own set of challenges when it comes to staying at an accommodation. The key to winning these group bookings is to make the experience from search through to stay an easy process. Group bookings can sometimes come with certain requirements, and personalising their stay is incredibly important. While you can use […]


5 Types of Hotel Guests and How to Target Them

Hotel marketing can be overwhelming, but it doesn’t have to if you target the right customer segments. To do this, you first need to identify who your visitors are and what they’re specifically looking for at your location. Are they value seekers, luxury travellers, group or family travellers, solo travellers, frequent or business travellers? Depending […]


Commerce Commission decision not enough to help NZ hoteliers

On October 28th 2016, the New Zealand Commerce Commission ended an investigation into rate parity clauses that Expedia and have with New Zealand accommodation operators. Previously the contracts stated that NZ operators had to advertise all rooms at the best rate with the online travel agents (OTAs).   What was the decision? The concessions […]


How to adjust your digital marketing strategy during COVID-19

COVID-19 can make you feel like the tourism industry business and your entire life is on hold. While travel may have temporarily stopped, smart hoteliers are staying busy by focusing on their overall planning, Marketing is an integrated part of how to bring those adjusted plans to life during lockdown and once the lockdown is […]