What Is Glamping? Everything You Need to Know

In recent years, the hospitality industry has witnessed a burgeoning trend that marries the allure of nature with the comforts of luxury. Enter glamping—a portmanteau of “glamorous” and “camping.” What started as a niche offering for adventurous travellers has evolved into a mainstream option that caters to those seeking unique experiences without sacrificing comfort. For hotel owners, understanding glamping and its evolution is key to tapping into a growing market segment.

The Appeal of Glamping

The rising demand for glamping is no accident. Modern travellers are increasingly looking for experiences that allow them to disconnect from their hectic lives while reconnecting with nature. Yet, they don’t want to compromise on the luxuries they are accustomed to. This desire for a balanced blend of adventure and comfort is driving the popularity of glamping. Furthermore, eco-conscious consumers are drawn to sustainable travel options, making eco-friendly glamping sites especially attractive.

Types of Glamping Accommodations

Glamping Tents

Glamping tents are a far cry from your standard camping tents. These spacious and often lavishly furnished tents can include king-sized beds, en-suite bathrooms, and even air conditioning. Materials like canvas and wood are commonly used to create an inviting and rustic ambiance.

Tree Houses

Tree houses are a childhood dream come true for many adults. Elevated off the ground, these accommodations offer stunning views and a sense of isolation. Modern tree houses can be incredibly luxurious, featuring amenities like hot tubs, kitchenettes, and high-speed internet.

Yurts

Inspired by traditional Mongolian yurts, these circular tents are both durable and aesthetically pleasing. Yurts typically feature wooden frames covered with felt or canvas. Inside, you can expect cozy, well-appointed spaces that can be customised to suit different tastes and needs.

Benefits of Adding Glamping to Your Hotel

Adding glamping options to your hotel portfolio can yield significant benefits. First and foremost, glamping accommodations often command higher nightly rates compared to traditional hotel rooms, leading to increased revenue and profitability. This higher price point is typically due to the unique and luxurious experiences that glamping offers, such as upscale tents, yurts, or treehouses equipped with modern amenities like comfortable beds, private bathrooms, and even kitchenettes.

Additionally, glamping attracts a new demographic—travellers who might not typically consider a traditional hotel stay. This includes millennials, who are often in search of unique and Instagram-worthy experiences, families looking for a blend of adventure and comfort, and eco-conscious travellers who prefer sustainable and nature-oriented accommodations. By appealing to these diverse groups, you can significantly broaden your customer base and increase occupancy rates.

Lastly, incorporating glamping can enhance your hotel’s brand image by showcasing your commitment to innovative and sustainable travel solutions. Offering eco-friendly accommodations, such as solar-powered tents or structures built from recycled materials, can position your hotel as a forward-thinking and responsible establishment.

This commitment can resonate well with today’s travellers, who are increasingly prioritising sustainability in their travel choices. By integrating glamping into your portfolio, you not only boost your revenue and attract new customers but also build a stronger, more versatile brand that stands out in the competitive hospitality market.

Design and Set-Up Considerations

Creating a successful glamping experience requires thoughtful planning and execution. Start by selecting a location that offers natural beauty and privacy, yet is easily accessible. Look for settings with picturesque views, such as near a lake, in a forest, or at the base of a mountain.

Consider the amenities that will make your glamping site stand out—think plush bedding with high-thread-count sheets, private bathrooms with hot water, and cozy outdoor seating areas with fire pits for evening gatherings. Providing additional comforts like a kitchenette, Wi-Fi access, and climate control can elevate the experience even further.

Incorporating eco-friendly practices like solar power, composting toilets, and locally sourced materials can also enhance the appeal of your glamping offerings. Don’t forget to include activities such as guided hikes, canoeing, or stargazing sessions to keep guests engaged and create lasting memories.

Marketing Your Glamping Offerings

Effective marketing is crucial to the success of your glamping venture. Start by utilising social media platforms such as Instagram, Facebook, and Pinterest to showcase stunning visuals of your glamping accommodations. High-quality photos and videos can significantly attract potential guests by highlighting the charm and beauty of your site.

Collaborate with travel influencers who can reach a wider audience and provide authentic reviews. Influencers have a significant impact on their followers’ travel decisions, and their endorsement can boost your credibility and visibility.

Highlight the unique features and experiences that set your glamping site apart from traditional hotels. Whether it’s a serene lakeside location, eco-friendly accommodations, or unique activities like stargazing and guided nature walks, make sure to emphasise what makes your site special.

Offering special packages, early bird discounts, and loyalty programs can also attract guests and encourage repeat visits. Create seasonal or themed packages that include additional perks such as complimentary breakfast, guided tours, or spa treatments. Early bird discounts can incentivise guests to book in advance, ensuring higher occupancy rates. Loyalty programs can reward returning guests with exclusive offers and discounts, fostering long-term relationships.

Case Studies

Welltrough Hall Farm, Cheshire

Welltrough Hall Farm is situated just outside the village of Lower Withington in the beautiful Cheshire countryside. The farm seamlessly incorporates camping into its rural offerings. Guests can choose from various camping accommodations, each equipped with necessary amenities to ensure a comfortable stay. This blend of rustic charm and comfort has made it a popular choice for travellers seeking a unique countryside experience.

Underhill Valley, New Zealand

Built into the hillside, Underhill Valley was a hidden gem for many years until it began welcoming guests to its luxurious glamping sites. Fit for a Hobbit, this enchanting abode has been a labor of love for the Waikato family, who hand-crafted it with native timbers and intricate ironwork. Inside, you’ll find modern comforts, including heating from an old coal range, cozy bedding, and quirky furniture. Conveniently located just 40 minutes from Hamilton Airport, Underhill Valley offers a unique experience near some of New Zealand’s most iconic attractions.

Glamping is more than a passing fad—it’s a compelling trend that offers substantial opportunities for hotel owners. By incorporating glamping into your offerings, you can attract a broader audience, increase revenue, and enhance your brand’s image. With thoughtful planning and effective marketing, glamping can be a valuable addition to your hotel’s portfolio.

About the author

Kendra, the Marketing Content Manager at Preno, brings her expertise in Marketing and Communications to help hoteliers stay ahead of the curve. With a deep passion for the industry, she is committed to providing valuable insights and strategies for success.

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