After a tumultuous couple of years, 2023 is finally granting some reprieve and normality across many industries, hospitality being one of them.  The world is slowly returning to familiar paths, and organisations are finally able to focus on what they do best once again. The hospitality sector was one of the most impacted areas during […]

Having a strong social media presence is essential for any business, but especially so for hotels that rely heavily on online bookings and reviews.  Optimising your hotel’s social media presence can help you increase your booking numbers, improve customer satisfaction ratings, and even boost your SEO rankings in the eyes of search engines like Google, […]

When it comes to digital marketing, there are several options that hotel owners and operators must consider in order to make sure they have a successful and profitable campaign. Paid marketing is one of the main strategies used by businesses to reach their target audience, and this is especially true in the hospitality industry. From […]

As a hotelier in today’s online world, one of the most important things is your online presence. With billions of people scouring the web for their next hotel, having a visible presence is integral to achieving success in today’s digital age. However, fighting for visibility among the sea of competitors can be quite arduous. As […]

Seasonal pricing is a popular tactic used by hotels to keep their rooms filled during periods of low demand. By offering discounts, promotional packages, and other incentives, hotels can attract more customers and increase occupancy rates in times when business is traditionally slow. The goal of seasonal pricing is to maximise profit during periods of […]

Are you a hotelier looking to enhance your business by appearing on Google? You’ve come to the right place. This blog post will provide an in-depth guide into how exactly you can list your property on Google, and further detail the advantages of having it there. Don’t miss out – with just a few simple […]

If you’re looking to maximise your hotel’s profitability, one of the most essential areas for improvement is rate management. Without it, you may miss out on substantial profits. To truly understand how to enhance your rate management strategy and keep up with market changes, you must first understand why it is so important. Definition of […]

In today’s competitive hotel market, offering a rewards program can provide a number of advantages for your business. A rewards program can help to increase customer loyalty, improve the customer experience, provide valuable data and insights, differentiate your hotel from competitors, and foster a sense of community among your customers.  In this blog post, we […]

SEO, or search engine optimisation, is a critical part of any successful marketing strategy for your hotel.  If you want to increase traffic to your website and lead more guests to book their stay with you, it’s essential that you create an effective SEO strategy. Creating an effective SEO strategy isn’t as easy as it […]

Constantly improving your hotel customer service can lead to increased customer satisfaction, positive word of mouth, and repeat business. That’s why it’s important to constantly evaluate and make adjustments as needed. There are many tips and tricks you can implement in order to improve your hotel’s customer service. Here are a few to consider. What […]

Whether travelling for business or leisure, safety and security are the prime requisite (and concern) of every traveller.  Safety – both within the hotel and outside it – cannot be undermined. After all, no one wants to travel to a destination or stay in a hotel that poses threat to his life and/or belongings. So, […]

As hotel owners and managers, it is always our goal to attract as many bookings as possible. However, the market can be competitive and it can be difficult to stand out amongst the crowd. Luckily, there are a few tried and true methods for boosting bookings for your hotel. Why boosting bookings is important Don’t […]